Industry News

Wheel Pros Proudly Announces it’s Acquisition of Colorado Components

 Colorado Components

DENVER, Colorado (November 30, 2015) – Wheel Pros, LLC is pleased to announce the acquisition of Colorado Components, the leading ATV/UTV/Golf Cart wheel and tire company.

“We could not be more excited to bring Colorado Components into the Wheel Pros family. The team (Colorado Components) has built an amazing portfolio of ATV, UTV and golf cart custom wheel and tire brands. Combined with their vast industry experience, it gives Wheel Pros a solid entry into the fast growing powersports market. Exactly what we have been looking for to expand our market segments and compliment our experience in building the most iconic custom automotive wheel brands.” Said Randy White, CEO and Founder of Wheel Pros, LLC.

Founded in 2009 by Ben Johnson and his senior leadership team, Colorado Components ( is a leading innovator, manufacturer and distributor of aftermarket wheels, tires and wheel accessories for the powersports and golf cart markets. Led by a team of industry veterans with deep roots in aftermarket manufacturing. The company’s tires and wheels are sold under three brands: MSA Off -Road Wheels, EFX Performance Tires and Fairway Alloys. With locations in Dallas, Texas and Grand Junction, Colorado, the company has experienced a five-year compound average growth rate of over 20%. Ben Johnson will continue as General Manager in the Company along with Beau Bryant, Sales Manager and Brandon Brouillette, Marketing Manager.

“All of us at Colorado Components could not be more excited to join the Wheel Pros family, the leader of the most iconic brands of custom wheels, tires and related accessories in the automotive industry. We are also thrilled about the opportunity that Wheel Pros offers in their Distribution, Sales and Marketing power, that are second to none. Also, by now having access to 27 distribution centers we will provide our dealer network with product delivery that is the best in the powersports industry. The product innovation potential is also now limitless. This all translates into collaborative technology creating superior products reaching the consumer quicker. With combined resources we look forward to providing our customers with the same great service, additional product options, and innovative products for the future,” commented Ben Johnson, Colorado Components, President.

The transaction was closed on November 13, 2015.

About Wheel Pros, LLC

Headquartered in Denver, Colorado, Wheel Pros is a leading designer, marketer, and distributor of branded aftermarket wheels. The company also distributes performance tires and accessories. Founded in 1995 with two distribution centers, the company today carries proprietary, leading brands that are recognized across all major vehicle segments and are sold through a national footprint of 27 distribution centers and internationally.

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