Industry News

KC HiLiTES Teams Up with Action Sports Icon Brian Deegan at SEMA

Brian Deegan
Brian Deegan

KC HiLiTES has been the leader in performance automotive lighting for almost 45 years and has always supported the biggest names in the sport. Legends such as Rob MacCachren, Larry Roeseler, Walker Evans, Rod Hall, Larry Ragland and Ivan Stewart have all used KC HiLiTES to give them a competitive advantage in the darkest of deserts. Now, KC HiLiTES opens a new chapter and is proud to announce a partnership with 6-time Lucas Oil Off Road Championship winner and 16-time X-Games medalist Brian Deegan. Deegan joins an already stacked team of elite KC drivers and teams. Brian brings a host of talents and will not only use KC’s line of performance lights, but also has a direct hand in developing a complete line of Deegan 38 brand lights and accessories that will be designed to outperform. “To say we are excited is an understatement,” said KC HiLiTES owner and CEO, Michael DeHaas. “There’s a reason why this guy is the biggest name in action sports and his passion to be the best and succeed is what KC HiLiTES is all about. It is a great fit for us and the brand not to mention giving him a competitive advantage when the sun goes down.”

2015 will start a deliberate development process as the two powerhouses work together to develop new products and possibly even evolving existing ones. With a self imposed, early spring deadline for the first batch of products to enter the production phase, these new lights with a dramatic Deegan look, combined with KC’s superior optics, legendary performance and quality will be ready for a summer 2015 release. This will bring a new level of engagement for the iconic brand and give our distribution a new line to support the younger demographic that Deegan attracts.

“I am so excited to get started playing with these new lights. The new product they have is amazing, and I cannot wait to unleash some Deegan flavor on these LED’s,” said Brian. “It is exciting to see what they have done with the FLEX and Gravity technology that allows their LED’s to outperform any other LED in the market,” he added. With Brian competing on motorcycles, off road trucks, rally cars, monster trucks and anything else that requires precision control, KC HiLiTES will have something for every adventure at any level. Check us out at or to keep track of the progress as well as the fun.

About Brian Deegan
Motocross legend, 2014 LOORRS Pro 2 Champion and six time overall LOORRS series Champion, and 2013 DirtSport’s Driver of the Year, Brian “The General” Deegan is one of the most decorated action sport athletes to date. He is the only rider to compete in at least one event each year since the X Games’ inception, including his Gold Medal run in X Games 17 RallyCross. His 2013 accomplishments include a top five finish in the GRC series, LOORRS Pro Lite Champion and he continues to test the limits in numerous racing categories including Freestyle Motocross, Pro 2 and Pro Lite Short Course, Rallycross, Frozen Rush, and Monster Jam. Deegan is powered by Rockstar Energy Drink, Ford Motor Company, Mickey Thompson Performance Tires & Wheels, Makita Industrial Power Tools, FRAM Filtration, DVS Shoe Co., Deegan 38, ODYSSEY® Battery, Gibson Exhaust Systems, 4 Wheel Parts, KC HILites, Alpinestars, Motegi Wheels, Fathead, Feld, Ronin-Syndicate, Atomik R/C, PPG, Brembo, Fortin, VP Racing Fuels, Fox Shocks, Impact by Mastercraft Safety, MSD Ignitions, FK Rod Ends, Eibach Springs, McKenzies, Fiberwerx, JE Pistons, QTM, Roush Yates Engines, G2, Dailey Engineering, Brown & Miller Racing Solutions, ARP and AZ Driveshafts. For more information, visit, Follow on Twitter at, Instagram via BrianDeegan38, or visit on Facebook at

2843 West Avenida De Luces
Williams, AZ 86046
(928) 635-2607

About KC HiLiTES
KC HiLiTES has been pioneering higher quality off-road lighting since 1970. Since the beginning, KC’s involvement with motorsports has been critical to the process of designing, engineering and manufacturing the most advanced auxiliary lighting available. Inside and out, KC has never accepted anything less than the highest quality materials and workmanship for their products. It is this absolute commitment to total quality that allows KC to back every KC product with their industry leading 23-year warranty.

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