Valcourt, Quebec/Canada, April 15, 2016 – BRP, in collaboration with Kappa Clothing and Cyclops Gear, is launching a Can-Am VIP Fan Contest to reward two different winners with a trip to the Can-Am 500, the November 2016 NASCAR Sprint Cup Series race held at Phoenix International Raceway (PIR) in Arizona.
“As another means to support our partnership with the NASCAR Sprint Cup Series, our existing marketing efforts and share the Can-Am 500 experience, we’ve created a fan-based initiative with Kappa Clothing and Cyclops Gear as a way to give back to powersports and NASCAR racing enthusiasts,” said Marc-André Dubois, director, Global Marketing, Can-Am Off-Road. “These racing fanatics are fueled by the same level of passion for performance and appreciation for innovation as BRP, so it’s a natural fit.”
The Can-Am 500 VIP Fan Contest grand prize is two trips for two to attend the Can-Am 500 NASCAR Sprint Cup Series race at PIR on Nov. 13, 2016. That means two lucky winners and one guest each can attend the semifinal race in Arizona and experience the NASCAR race environment up-close. Travel, hotel and meals for the winners are also covered. The contest runs from April 15, 2016 to Aug. 15, 2016. For official rules and to register for the contest, visit www.canam500.com.
“The Can-Am 500 title sponsorship and NASCAR Sprint Cup event at PIR is very important to BRP. It serves as a key event to validate both BRP’s DNA and the Can-Am brand’s advanced attributes to the NASCAR fans, many of whom are powersports enthusiasts seeking products that appeal directly to their performance-driven spirit.”
Along side Kappa Clothing and Cyclops Gear Cameras, BRP – through its Can-Am brand – is also a proud partner of the #32 Go FAS Racing team in the NASCAR Sprint Cup Series.
About Cyclops Gear
Cyclops Gear was developed with the purpose of enriching people’s lives by allowing them to record life and to share those experiences with others. Its customer base is diverse and it does not matter whether they are a professional athlete or a parent recording their child – Cyclops Gear provides easy to use eye ware & devices to capture these precious moments in different settings. Cyclops Gear is in the business of changing people’s lives for the better and to make sure they never miss capturing a precious moment again. This is the Cyclops Gear™ way and this is how we Record Life™.
Kappa is deeply rooted in the technical discipline of sport performance, and fused with style inspired by the passion of those that wear us. Born in Turin, Italy in 1967, Kappa now spans the globe, and multiple sport disciplines. Kappa® and its group Basic net is a global sponsor of important football, rugby, basketball, volleyball, F1, rally, ski, sailing, golf, fencing and martial arts teams as well as of many sports federations. Our signature “Omini” Logo bears the standard of performance for rigorous performance, and unique style that commemorates the individuality of those that wear us.
BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3.8 billion from over 100 countries, the Company employs approximately 7,900 people worldwide.
Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder, Maverick, Defender, Commander and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
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