Industry News

Team High Lifter / Polaris Racing at Lower Place Motorsports

Shreveport, Louisiana, August 24, 2010 – Team High Lifter – Polaris racing is pleased to announce the results of a great performance at their latest stop in the High Lifter Pro Series Racing tour. Hundreds of ATV enthusiasts were in attendance to catch the racing action at Lower Place Motorsports in Martin’s Mill, Texas.
It has been a great year of racing as Team High Lifter – Polaris continues into the final stretch with plenty of momentum capturing 7 podium places including 2 first place wins this past weekend. Team High Lifter – Polaris racer Brian Robertson took 1st Place in the “RUV Class” on his Polaris Ranger XP. His wife and teammate Maggie Robertson placed 2nd in the “Women’s Class” riding a Polaris Sportsman 850, while team racer JW Otwell pulled out a 3rd Place win in the “Pro A Class” on a Polaris Sportsman 850. The big winner of the day was the newest member of Team High Lifter – Polaris Racing, Brian Haughton. Haughton took 1st place in the “Bogger Class” on his Polaris Sportsman 550, 3rd place in the “Open Class” on his Polaris Sportsman 850 and 3rd in the “RUV Class” with a Polaris Ranger RZR-S.
The 2010 High Lifter PSR tour heads into the final stretch with only two races left for the season. The next race takes place in Splendora, Texas at Splendora Motocross Park on September 11th with the final race concluding the series on September 25th at High Lifter Off-Road Park in Shreveport, Louisiana.
Team High Lifter – Polaris Race Team is proud to be sponsored by High Lifter Products Inc., Polaris Industries, Bayou Snorkels, Warn Industries, K&N Engineering, Speedwerx, and Dayco Products. Without the support from their sponsors, the success they have experienced would not be possible. For more information on Team High Lifter-Polaris Racing see their official website at www.highlifter.com/racing/.

About High Lifter
High Lifter Products, Inc. has been developing and marketing unique, after-market accessories for utility, 4-wheel drive ATVs since 1996. In this short time, the company has grown from a one-man, backyard hobby into a 35 employee, multi-million dollar corporation. High Lifter operates from a 27,700 square foot facility located in Shreveport, Louisiana, which includes a retail showroom, a warehouse, a performance shop, and executive offices. The website, www.highlifter.com, is visited by almost 200,000 visitors per month, and includes a full product catalog, a chat room and forum, games, an online ATV magazine, and many more informative and entertaining features.

About Polaris
With annual 2007 sales of $1.8 billion, Polaris designs, engineers, manufactures and markets all-terrain vehicles (ATVs), including the Polaris RANGER™, snowmobiles and Victory motorcycles for recreational and utility use.
Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the motorcycle cruiser and touring marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.
Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P Small-Cap 600 stock price index.
Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.

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