Industry News


Do you have the tickets? The staff at STI Tire & Wheel managed to score, and we’re loading up for the Eastern Sierra ATV & UTV Jamboree. It goes off from June 12-16 in Coleville, California, and we can’t wait.

Why the excitement? Believe it or not, this is the only riding event of this type in the Golden State. It’s also limited to just 200 entrants, which is a shame, because this is one of the most scenic, off-roadable destinations in the nation. The Eastern Sierra ATV & UTV Jamboree takes place in the Humboldt-Toiyabe National Forest and on BLM lands in the woods, mountains and high deserts of northern Mono County. The event has only been around for a few years, but the word of mouth is spreading fast: you have to go. You may have seen a feature story on last year’s Jamboree in the December 2011 issue of ATV Rider Magazine.

A $150 registration fee includes a full breakfast each morning, the chance to win prizes at Tuesday night’s BBQ & Ice Cream Social, four days of guided trail rides, dinner on Saturday evening, a t-shirt, a goodie bag and an entry into Saturday’s big raffle drawing — which includes two sets of STI Black Diamond tires!

About a half-dozen different, well organized, skill-rated trail rides are offered during the event, depending on conditions and availability. The views of the landscape and wildlife are said to be spectacular.

If you are lucky enough to be included in this year’s Eastern Sierra ATV & UTV Jamboree, be sure to look for the guys wearing STI shirts and caps. And most likely big grins. We will have display set up on Friday and Saturday, so be sure to stop by and say “howdy.”

We’ll have a post-ride report soon. For more information, visit
STI tires and wheels are available at finer ATV/UTV dealers everywhere. For more information, visit

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