Industry News

Motorcycle Industry Council Announces Election Results for 2010 Board of Directors and Officers‏

IRVINE, CA – March 11, 2010 – The Motorcycle Industry Council (MIC) today announced election results for the 2010 MIC Board of Directors. In one of the closest MIC elections ever, Eric Anderson, President of VROOM Network, LLC, was re-elected to an aftermarket/allied trades director seat.
Earlier in the election process, Larry Little, Senior Vice President, Chief Brand Officer of Cycle World, representing aftermarket/allied trades members, and Mark Blackwell, Vice President-Motorcycles of Polaris Industries, representing motorcycle manufacturer /distributor members, were also re-elected to the board. The membership voted by mail and electronic ballot and the results were tabulated by Hall & Jones, CPA.
The remaining three previously elected directors will serve the second year of their two-year term that expires in February 2011: Don Emde, Owner/President, Don Emde Productions, Inc., Frank Esposito, President, Kendon Industries, Inc., and Sarah Schilke, Director of Marketing Services, Moto Niche Marketing International
These board members join the six directors appointed by the motorcycle manufacturer/distributor members who pay market share dues: Ray Blank, Senior V.P., Motorcycle Division, American Honda Motor Co., Inc.; Steve Bortolamedi, Senior Communications Manager, American Suzuki Motor Corp.; Jon-Erik Burleson, President, KTM North America, Inc.; Roger Hagie, Director, Public Affairs, Kawasaki Motors Corp., USA; Paolo Timoni, President and CEO, Piaggio Group Americas, Inc.; Mike Schmitt, Division Manager, Yamaha Motor Corp., USA.
Officer Elections
In February 2010, at the MIC’s members-only annual meeting held in conjunction with the 2010 Dealernews International Powersports Dealer Expo, the MIC board of directors re-elected the current officers to serve for 2010: Larry Little, chairman, Roger Hagie, vice chairman, and Eric Anderson, secretary/treasurer. Tim Buche was elected president and chief executive officer. Buche has served as MIC president since 1996.
“It’s my pleasure and privilege to continue to serve the MIC members as chairman of the board of directors and, in turn, to serve the 25 million motorcyclists across America,” said Little. “Right now we’re promoting aggressive initiatives like Revive Your Ride! to drive traffic to dealerships and attract new riders. I’m optimistic that working collectively, we’re geared up to make great progress in 2010.”

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. It is a not-for-profit, national industry association representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants. The MIC is headquartered in Irvine, Calif., with a government relations office adjacent to Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at

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