All-New BFGoodrich®Rugged Terrain T/A® TireReady For Adventure

Posted on March 3, 2011

CAREFREE, Ariz. (March 3, 2011) – Designed to take drivers to their next adventure, BFGoodrich^®Tires introduces the Rugged Terrain T/A^®tire, the newest entry in BFGoodrich Tires’ broad light truck tire lineup.
Available for purchase on May 1, the BFGoodrich Rugged Terrain T/A tire is designed for light truck and sport utility vehicle drivers looking to upgrade to a tire with aggressive off-road looks combined with low rolling resistance, reduced noise and year-round traction. The tire is offered in 36 sizes ranging from 15 to 20 inches in diameter, including LRE-rated sizes to provide drivers with additional load-carrying capacity.
As BFGoodrich Tires continues to push the limits in both off-road and on-road performance categories, the “hybrid” tire category – a tire with off-road looks and a smooth ride on-road – has continued to grow and evolve. The addition of the Rugged Terrain T/A tire fills this void in the brand’s portfolio and increases the BFGoodrich brand’s light truck market coverage to 97 percent in the P-metric and 95 percent in the LT-metric categories.
“At BFGoodrich Tires, our goal is to create quality products that appeal to every kind of driver,” said Marcus Baffoe-Bonnie, country marketing manager for BFGoodrich Tires. “The BFGoodrich Rugged Terrain T/A tire fits distinctly between the Long Trail T/A^® Tour tire, which is designed for pure on-road driving, and the All Terrain T/A^®KOtire, which can go as far off-road as you want. The Rugged Terrain T/A tire is for drivers who want a versatile tire to go to work during the week as well as on a weekend adventure.”
Years of development went into the design of the Rugged Terrain T/A tire, with lessons learned from engineering sessions at a variety of proving grounds and tracks, hundreds of off-road races and closed testing sessions conducted with motorsports teams. A combination of tread design and compound development resulted in a 30 percent improvement over the Rugged Trail T/A^® in wet weather performance.
The BFGoodrich Rugged Terrain T/A tire is also loaded with innovative tread design features that make it one of the most capable and versatile tires available. Super high-tensile steel cables and stiff tread blocks allow a 50,000-mile Manufacturer’s Limited Tread Life Warranty*.
Additional performance features for the BFGoodrich Rugged Terrain T/A tire include:

Noise reducing tread design features:Enables a quiet and comfortable ride.
Two large circumferential grooves:Evacuates water for increased hydroplaning resistance.
An aggressive tread design:New BFGoodrich tire mold technology allows the tread to wrap around and continue down the tire sidewall, resulting in a bold look with enhanced off-road traction.
Tread-clearing elements:Ejects gravel and mud in light off-road environments.
Equal TEnsion Containment System(ETEC System™): A proprietary BFGoodrich Tires technology that delivers toughness for all terrains.

Using motorsports as a proving ground for more than 40 years, BFGoodrich^® Tires is involved in every type of racing, including oval, sports car, drag, desert, dirt, rally and extreme rock crawling. BFGoodrich Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for nearly every type of vehicle. Visit BFGoodrich Tires at www.BFGoodrichTires.comon Facebook at www.Facebook.com/BFGoodrichTiresor on Twitter at www.twitter.com/BFGontheTrackand www.twitter.com/BFGintheDirt.