Industry News

Yamaha “Real Tough” Sweepstakes for Farmers and Ranchers

Yamaha Viking

Partnership with and Successful Farming Promotes Viking or Viking VI Giveaway at

CYPRESS, Calif. – December 1, 2014Yamaha Motor Corp., U.S.A., has partnered with and Successful Farming to give away a Viking three-person Side-by-Side (SxS) or Viking VI six-person SxS at The sweepstakes will run through December 29, 2014.

The winner of the online sweepstakes will have their pick between a Viking or Viking VI, both of which are being assembled in the U.S.A. at Yamaha’s factory in Newnan, Georgia, for worldwide distribution. With class-leading cab room and comfort, and superior handling and off-road capabilities, the Viking is a tough and hardworking utility-based vehicle that is also fun to drive. The extended cab Viking VI combines Yamaha performance and durability with the comfort and convenience of a Viking – now with maximum headroom, legroom and shoulder room for six occupants.

“Yamaha supports the future of agriculture and the farm community by producing the most durable and off-road capable ATV and SxS vehicles right here in the U.S.A.,” said Steve Nessl, marketing manager for Yamaha’s ATV/SxS group. “Through the partnership with and Successful Farming, Yamaha is celebrating the rural lifestyle and supporting friends and customers who really put these Vikings to work.”

“Yamaha is offering farmers and ranchers a great opportunity to win one of the toughest, hardest working Side-by-Side vehicles on the market today,” said Successful Farming. “Meredith is proud to work with Yamaha on this promotion, which is a testament to the company’s dedication and support of the Ag industry and rural lifestyle.”

Yamaha’s Viking is a three-person SxS vehicle featuring a driver-directed four-wheel drive system, the industry’s most durable and reliable automatic transmission, and the most natural feeling electric power steering (EPS). Similar to the three-seat Viking, the new Viking VI is made for tough off-road duty boasting Yamaha’s industry-leading Ultramatic™ fully automatic transmission, On-Command® four-wheel drive system, Electric Power Steering (EPS) and Yamaha’s proven and powerful 700cc-class engine. With 600-pounds hauling and 1,500 pounds towing, Viking VI is made to be the toughest, hardest working and most off-road capable six-person SxS ever.

The Yamaha “Real Tough” Sweepstakes runs through 11:59 PM CT on December 29, 2014. For more information, please visit:

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#YamahaOutdoors #YamahaViking #RealWorldTough

About Meredith Agrimedia

The Meredith Agrimedia brand builds on Meredith’s 112-year heritage of serving the information needs of rural and farm families through more than 4 million touchpoints. It encompasses Successful Farming, Living the Country Life, and Ageless Iron Almanac to provide marketing solutions by engaging those living on the land through a wide variety of platforms, including publishing, digital, broadcast and mobile.

Successful Farming magazine was Meredith’s first publication in 1902. Its website, was established in 1995 as one of the first agricultural websites in America. Living the Country Life magazine was founded in 2002 as a sister publication to Successful Farming magazine. The editors identified a growing community of small farmers and acreage owners across the United States that needed information tailored to their lifestyles. In 2007, Living the Country Life magazine became a standalone multimedia brand, using publishing, radio, digital, and television to reach the rural lifestyle audience.

About Yamaha Motor Corp., U.S.A.

Yamaha Motor Corporation, U.S.A., (YMUS), a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit

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