Industry News

Yamaha Launches Rally Around the Rhino Widget

Upload the Widget and Support the Rhino and Off-Road Industry at

CYPRESS, Calif. – August 5, 2009 – Yamaha Motor Corp., U.S.A., in support of the Web site, has launched the Rally Around the Rhino widget – an icon available for downloading onto any online site or page with a direct link to The Rally Around the Rhino widget enables off-road enthusiasts and their online community friends show their support for the Rhino and the entire Side-by-Side (SxS) industry.

“Since launching the we have seen a tremendous positive response from our customers, dealers and the entire off-road industry,” said Steve Nessl, Marketing Manager for Yamaha’s ATV & SxS Group. “Our customers are the people who support the Rhino the most, and the Web site gives them a home for their collective voice – one the general news media and other parties outside of the industry have yet to recognize. By downloading the new Rally Around the Rhino widget, our fans can help us educate the general public and combat some of the negative and inaccurate information that’s out there.”

The widget is currently available for download by visiting To download the widget simply click on the “share” button in the bottom right hand corner and copy and paste the html code into your personal Web site content. Or, by clicking on this link or the “Download this Widget” link on the Truth About Rhino Web site, you can simply follow the instructions provided for the individual online media outlets.

The Web site was created to provide accurate information about Yamaha and its Rhino SxS vehicles, to combat the recent flurry of inaccurate information and negative advertisements targeting the vehicle, and to encourage Rhino customers and the off-road industry to show their support for the SxS segment as a whole. By adding the Rally Around the Rhino widget to any online media site including personal blogs, Web sites or FaceBook and My Space pages, fans can show their support and link to up-to-date information regarding the Truth About Rhino. Yamaha also recently updated the Truth About Rhino Web site with RSS feed capabilities. Visit the site and sign up today to begin receiving updates directly into your reader or browser regarding the Yamaha Rhino.

About Yamaha Motor Corp., U.S.A.
Yamaha Motor Corporation, U.S.A. (YMUS), a leader in the motorsports market, offers the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding line of products also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of more than 4,000 dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1977, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit

SxS Vehicles are recommended for use only by licensed drivers age 16 years and older.

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