Industry News

The Promotion Company – Family Events Acquires Off-Road Expo from Advanstar Communications

The Promotion Co, Inc. – Family Events, based in Indianapolis, is to add the Off-Road Expo in Pomona, California to its 4-wheel and off-road production portfolio.  Lucas Oil is to sponsor the Off-Road Expo, the largest off-road public/trade show in the country.
(INDIANAPOLIS) The Promotion Company, Inc. – Family Events of Indianapolis, Indiana announces that it has acquired the Off-Road Expo from Advanstar Communications.  The Off-Road Expo is the nation’s largest off-road public/trade show.  Family Events also announces that Lucas Oil Company has signed a long-term name-in-title sponsor arrangement of the event.  The 11th Annual Lucas Oil Off-Road Expo will be held on October 8-10 at the Los Angeles County Fairgrounds Fairplex in Pomona, California.
The Promotion Company – Family Events brings over 28 years of 4-wheel and off-road show production experience to the Lucas Oil Off-Road Expo.  C. Bruce Hubley, owner of The Promotion Company – Family Events said, “We are delighted that we have reached an agreement with Advanstar Communications to acquire the Off-Road Expo.  This event has proven to be the ultimate off-road show for consumers, manufacturers and dealers.  We have long admired the fantastic job that Advanstar’s team has done in building the event.  We intend to continue the highly-successful format of the show.  We’ve been in the 4-wheel and off-road market for over 28 years with our 4-Wheel and Off-Road Jamborees in the Midwest.  We know that successful events like the Off-Road Expo don’t need a lot of changes.  With our acquisition, we plan to listen, learn, and then build on that success.  Plus, we’re thrilled to announce that Lucas Oil is coming on board with us.  It’s all just a perfect fit.”
Joe Loggia, CEO of Advanstar Communications said, “We have built a successful event over the last 5 years, and now believe that Off-Road Expo will flourish with the deep market knowledge and experience of The Promotion Company – Family Events.  Combining their highly capable operation with this newly acquired strong presence in the West should assure the attendees and exhibitors that the Off-Road Expo will continue to be the biggest and best of its kind for years to come.”
Bob Patison, Executive Vice President-Lucas Oil Products said, “We are so pleased to sponsor what will now be called the Lucas Oil Off-Road Expo.  It puts our name on the foremost consumer and trade event for the off-road industry.  We have enjoyed our ongoing sponsorships with Family Events on some outstanding marketing opportunities in Pro-pulling, motorcycle racing, Monster Trucks, and more.  We are happy to now be able to share our love of off-road with this major show in California.”
Greg Adler, CEO and President of 4Wheel Parts and a top off-road racer said, “This is a great strategic purchase for Bruce and his group, plus it puts the show in good hands.  This should be a winning combination.  We have sponsored the 4-Wheel Jamborees for the last five years; and these guys get it.  They really know how to promote and produce an off-road event.”
The Lucas Oil Off-Road Expo brings together enthusiasts and all the latest must-have off-road vehicles and accessories they love in a one-stop dream extravaganza.  For the hundreds of exhibitors, the event is America’s most important venue to put their hottest new products and services on display for a passionate crowd of thousands.  In addition to demonstration runs by every type of off-road vehicle, contests, live entertainment, and off-road celebrity drivers, The Lucas Oil Off-Road Expo exhibitors will offer show-only special discount prices on an endless variety of off-road parts, accessories, and innovative new products.

Follow on Twitter

You Might Also Like

No Comments

    Leave a Reply