Industry News

Sara Price announces new partnership with Can-Am

Sara Price

MOHAVE VALLEY, ARIZONA (January 26, 2023) – SP Motorsports Professional Driver Sara Price joins the Can-Am family and is set to kick off her season at King of the Hammers on February 4th.
 
Price, a multi time Champion, X-Games medalist and Hall of Fame Rising Star is looking to expand her offroad grounds in the near future and is excited to partner up with 6 times Dakar Winning brand. With a career in motorsports spanning almost 22 years starting at the age of 8. Sara has went on to make history several times and believe this important switch will continue to fuel her racing successes and align with her goals ahead.     
 
“This is a Big and Exciting change for myself partnering with a world renowned brand like Can-Am. I am looking forward to this partnership as we build a future towards the goals and races we have in place and I can’t wait to achieve them with such an accomplished brand and on their proven X3 model platform!” said Price. 
 
Can-Am has won the most prestigious races over the course of the years, from winning Dakar 6 years in a row to SCORE International Baja 1000 along with several Best In The Desert events. 
 
“We are so thrilled to welcome Sara Price to our growing family of female racers and ambassadors,” said Jean-Francois Leclerc, Race Manager at BRP. “Sara does a lot for the off-road community, from land advocacy work to leading the way for future generations in racing, we are excited to have her behind the wheel of a Can-Am!”
 
Price’s Goals also aligns with TreadLightly! And its partners as they lead a national initiative to protect and enhance recreation access and opportunities by promoting outdoor ethics to heighten individuals’s sense of good stewardship.
 
About Sara Price
Named the 2016 Off-Road Motorsports Hall of Fame Rising Star, Sara Price’s racing career started on dirt in motocross, where she went on to join Monster Energy Kawasaki as the first factory-supported female racer. She began racing dirt bikes at the age of eight and collected 19 amateur titles and medaled in Women’s Super X at the 2010 X Games. She holds the record as the most winning female amateur to date.
 
The versatile competitor in 2012 had switched to 4 Wheels and started racing UTVs where she campaigned the WORCS series, Lucas Oil Regional shortcourse Series, and became the first American UTV Team to compete in the toughest all-female sporting event on the planet the Rally Aicha Des Gazelles in Morocco, Africa in 2015, and went on to finish the Terracross Championship undefeated to take the Women’s Championship that same year. In 2016, Price took on six races in Stadium SUPER Truck Series and became the first woman ever to lead laps in that championship. Sara then, went on competing with RPM Offroad in a Trophy Truck Spec. down in Baja Mexico in the SCORE International Desert Series. In 2019, Sara Price became the first-ever woman to win the SCORE International Trophy Truck Spec championship, the first-ever woman to IronWoman the TT Spec class and finish and the first-ever woman to finish 2nd in the overall championship in SCORE International. In the year of 2021, Sara signed as the first ever female on Chip Ganassi Racing team for the Extreme-E series, she then made history as the First Female in CGR Program History to win a race. When she isn’t racing, Price works as a stunt professional apart of the SAG-AFTRA Union, performing on motorcycles, and in vehicles and as a stunt performer for television and film you see worldwide today. 
 
About BRP
We are a global leader in the world of powersports products, propulsion systems and boats built on 80 years of ingenuity and intensive consumer focus. Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft. We complete our lines of products with a dedicated parts, accessories and apparel portfolio to fully enhance the riding experience. With annual sales of CA$7.6 billion from over 120 countries, our global workforce includes close to 20,000 driven, resourceful people.
 
Sara Price is Supported By
Can-Am, Monster Energy, TreadLightly!, BFGoodrich, Pennzoil, Super ATV, Assault Industries, Raceline Wheels, HyperCo, Rugged Radios, Rockford Fosgate, VP Racing Fuels, Sparco, Evolution Powersports, Fox Shocks, Baja Jerky, Cage WRX, Shock Therapy, Vision Canopy.

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