The Martelli Brothers and their production team Mad Media, known internationally for their work producing and directing the first three Gymkhana videos, have done it again. Their new viral video campaign with UTVUnderground – dubbed “XP1K” – continues with the worldwide launch of the full video release on Monday, August 5th onXP1K.com. The project is being timed with the release of the groundbreaking 2014 Polaris RZR XP 1000 off-road vehicle by Polaris Industries, which made its public debut last week at the Polaris dealer show in Washington, DC.
For the production of XP1K, Mad Media and UTVUnderground.com teamed up and tapped off-road race champion and factory Polaris Pro UTV racer RJ Anderson to pilot their custom-built 2014 Polaris RZR XP1K vehicles. The result is a seven-and-a-half-minute blitz of off-road action, jaw dropping stunts, and dynamic precision driving by RJ — laid against the unforgiving, post-apocalyptic backdrop of an abandoned iron mine near Desert Center, CA.
“XP1K features a barrage of over-the-top stunts and one-the-edge driving, and RJ absolutely hung it all out for this project. We put these cars through hell, and actually built two of them, knowing that we could destroy them on certain stunts. There are dozens of remarkable and dangerous shots in this video that rival anything ever captured on film,” said XP1K co-director and Mad Media CEO Matt Martelli.
The XP1K vehicles were built by a team of off-road racing experts. Mark Holz of Holz Racing Products received two stock 2014 RZR XP1000’s from UTVUnderground.com and rebuilt them from the ground up. He fabricated each car from scratch and added a litany of Holz products for weight reduction and additional strength. Meanwhile, Randy Anderson of Walker Evans engineered and installed a custom Walker Evans suspension set-up, normally reserved for off-road race trucks. Additionally, Kevin Kroyer at Kroyer Racing Engines teamed up with MCX Turbos and produced the most powerful UTV engines ever built, specifically for the XP1K vehicles. The cars sit on custom grooved Falken Wildpeak A/T Tires and feature safety equipment from Mastercraft and Impact. They are wrapped with a custom Mad Media designed graphics package that is used throughout the campaign. Complete vehicle specs can be found at http://www.xp1k.com.
“XP1K represents the synthesis of our creative brainstorming sessions with RJ and Joey D, the remarkable RZR vehicle platform that Polaris has developed and perfected, the vision and expertise of our build partners, the unwavering support of our sponsors, help from dirt engineering expert Tony Vanillo who designed our location, as well as two decades worth of production experience that our Mad Media film crew and post-production teams have drawn on,” commented Mad Media COO and XP1K co-director Joshua Martelli. “We overcame a brutal heat wave, a host of location challenges, and an accelerated timeline…and ultimately produced a viral video that is completely kick-ass!”
“Teaming up with Mad Media and The Martelli Brothers to help create and launch XP1K has been phenomenal. We had two of the most progressive, state-of-the-art UTV’s in the world at our disposal — and RJ Anderson behind the wheel absolutely crushing it. This type of project has been long overdue for our market, and it feels awesome to have co-produced a video of this scale and importance,” commented UTVUnderground.com founder and XP1K co-producer Joey DiGiovanni.
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