Industry News

Provide Input about Your UTV or ATV to Aid in Design of Future Vehicles

Baton Rouge, LA ; Pittsburgh, PA ; Boise, ID
Brevard, North Carolina – October 17, 2010 – Clarity Research, a powersports research company, is conducting a national research study among Side x Side utility vehicle owners and ATV vehicle owners.  Clarity Research is regularly hired by manufacturers to communicate what the public needs and wants are to assist in building new and better vehicles.  This is your opportunity to make sure that your opinion is heard.
Earn $250 for up to 2 hours of focus group interaction.  There are three locations this week that need your assistance.  Please call to qualify and schedule an appointment.
Baton Rouge – Tuesday Oct. 19 Tuesday – 866-622-3119
Pittsburgh – Thursday Oct. 21 – 888-458-3267
Boise – Saturday Oct. 23 – 866-622-3119
A qualified participant would be an owner of a 2007 or newer UTV owner (i.e. Ranger XP, Rhino 660/700, Big Red, Teryx, RZR).  They are also looking for owners of Teryx and Rhino’s that like to have aggressive fun riding.  Additional models that qualify are listed below.
Fullsize ATV
1201 Suzuki LTA-500/XP/XPC                          
1301 Polaris Sportsman 500/550                                
1401 Yamaha Grizzly 550                                               
1701 Honda TRX500 (all models)                     
Flagship ATV
2101 Kawasaki Brute Force 650                                   
2102 Kawasaki Brute Force 750                        
2200 Suzuki LTA-700/X/XC                              
2201 Suzuki LTA-750/X/XC/XP/XPC/XR         
2301 Polaris Sportsman 800/850                        
2401 Yamaha Grizzly 700                                 
2701 Honda TRX680 (all models)                                                     
Sport SXS
3302 Polaris RZR/S/4
Multipurpose SXS
3101 Kawasaki Teryx       
3301 Polaris Ranger XP
3401 Yamaha Rhino 660/700
3701 Honda Big Red
Owners of Side-by-Side UTVs and ATVs are encouraged to provide their feedback on their vehicles by participating in a focus group. Your input into the survey will aid in the design of future Side x Side UTV vehicles.
Questionnaire topics include:
·      Description of currently owned vehicle
·      Usage
·      Transport
·      Types of cargo carried
·      Types of terrain ridden on
·      Importance of and satisfaction with vehicle attributes
·      Owner profile information
About Clarity Research LLC
Founded in 2003, Clarity Research LLC is a full service marketing research company with two offices—one in Brevard, NC and another in Rochester Hills, MI.
Clarity Research specializes in many kinds of product and market research studies using numerous data collection and analytical methods. Clarity partners with clients in three major industries: powersports, automotive, and consumer durables.
Clarity Research offers a wide range of quantitative research services from study design and execution through analysis and reporting. Our services are turn-key and the research services include: product development, new feature assessment, customer satisfaction, buyer behavior, events/sponsorships, quality/reliability, brand positioning and pricing.
Clarity Research is active in the research and powersports communities and a member of several associations including:
  • American Marketing Association (AMA)
  • American Association for Public Opinion Research (AAPOR)
  • Motorcycle Industry Council (MIC)
  • Specialty Equipment Market Association (SEMA)
Clarity Research is also a proud sponsor of UTV Weekly and other powersports sites.
For more information go to:

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