Industry News

Powder Puff Off-Road Race Moves Off Of Lucas Oil Off-Road Expo Dates For Both to Benefit Cedar Sinai’s Breast Cancer Research Center

POMONA, CA   FEBRUARY 17, 2011 The 6th Annual Powder Puff Off-Road Race For The Cure presented by Mohave Off-Road Racing Enthusiast (M.O.R.E.), which is a female-only event comprised of drivers and team owners’ wives & daughters plus female industry leaders and celebrities, has moved to new dates: Friday, October 14th and Saturday, October 15, 2011 in Barstow, CA.   The 12th Annual Lucas Oil Off-Road Expo, the off-road industry’s leading & largest public trade show, will maintain their traditional weekend, October 8 & 9, 2011 at the Fairplex in Pomona, CA.
The race schedule change will allow fans & enthusiasts the opportunity to go to both events without having to choose which event to attend.  The change was facilitated to benefit the Cedar Sinai’s Breast Cancer Research Center, the sole recipient of the charitable proceeds of the Powder Puff Race.  Now both the Powder Puff Race and the Expo will support Cedar Sinai and help promote breast cancer awareness within the off-road community.
“The new ownership of the Expo and the management of the Powder Puff Race met last November to discuss the possibilities of a date change,” said Tom Gattuso, show manager of the Lucas Oil Off-Road Expo.  Ron Matthews, Race Director for M.O.R.E. (sanctioning body for the Powder Puff Race) was the real key to making the date change happen.  “Ron worked closely with the Bureau of Land Management and other race promoters in that time frame to secure the date change for the Powder Puff Race for the Cure,” Gattuso stated.  “Ron is the guy who made it happen.”
The Lucas Oil Off-Road Expo and the Powder Puff Race for the Cure are looking forward to working together to support Cedar Sinai’s Breast Cancer Research Center and promote breast cancer awareness at both events this season.
The Lucas Oil Off-Road Expo is the greatest collection of off-road companies, parts, equipment, gear, and experts ever assembled in America.  From off-road racing to rock crawling, trail riding to sand sports, to motorcycles and ATV’s, to camping and adventure travel, attendees have the unique opportunity to meet and talk with the most knowledgeable people in the off-road industry.  Attendees get the full experience of the dynamic world of off-road with a full weekend of motorsports entertainment, 50,000+ attendees and over 300 off-road vendors in one location.  The 2011 Lucas Oil Off-Road Expo will take place October 8 & 9, 2011 at the Fairplex in Pomona, CA.  For more info, visit or find us on facebook at
The Powder Ruff Race for the Cure presented by M.O.R.E. celebrates its sixth year in 2011 with Tech and Safety Inspection on Friday October 14th and the Race for the Cure on Saturday October 15th.  Additional information about the race, how to register your car, and how to support this great cause can be found on their website:

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