Industry News

Off-Road Business Association Welcomes Three New Board Members


BAKERSFIELD, CA (July 08, 2009) –Recently the ORBA board of Directors voted to add three new members: Don Emde of Don Emde Publications, Inc, Greg Adler of 4 Wheel Parts, and Steve Myers of International Racing Consultants. “We are honored to have such well known industry professionals offer to serve. In these economically challenging times it is easy to let land use issues fall onto the back burner. I am encouraged that these professionals understand the importance the issues and are willing to volunteer their time to help,” stated Cory Hove, Chairman of the Board.

Don Emde is best known for a motorcycle racing career that includes winning the prestigious Daytona road race in 1972, an event that his father had also won back in 1948. In 1990 he and his wife started their own publishing company which is a full family affair, with daughter Jen working as Editor and Emde’s son Jeff managing advertising for Parts Magazine. Through the years Don has served on numerous Boards of Directors including the Motorcycle Heritage Foundation and the Motorcycle Industry Council. For recreation the Emde family often heads to their favorite camping spot in Ocotillo Wells State Vehicular Recreation Area to ride dirtbikes or drive UTVs. “I am honored to have been invited to join the ORBA Board of Directors. Motorcycling and related powersports activities have been my life and I feel fortunate to be able to live it 24/7/365 days a year. It’s been that way for my family for over 90 years now, and through my new role with ORBA, I hope to help keep the deserts and local trail riding areas open for many years to come,” stated Don.

Greg Adler is currently the President and CEO of the nation’s largest off-road retailer, Transamerican Auto Parts whose family of companies include sixty 4 Wheel Parts Performance Centers, Transamerican Wholesale, 4 Wheel Drive Hardware, Pro Competition Tires, Wheels and Suspension, and Truck/Jeep Fest. Greg Adler has grown up in the off-road industry and has a personal interest in the decisions being made regarding land use. Mr. Adler has raced numerous times in the SCORE series, including the BAJA 500/1000, Laughlin, Vegas, and more. More recently, you can see Greg drive the #10 Pro-2 short course race truck in the Lucas Oil and TORC series. “My family has been involved in the off-road industry since the early 60’s, either selling parts to the off roaders or taking our personal vehicles up the rocks or down the trails”, stated Adler. He added “ORBA is very important to us be make sure we continue to be the voice of the people that enjoy taking their vehicles off-road. On any given weekend, you can see family’s camping, riding, and spending time with friends. It is important that ORBA helps maintain these qualities of life and I look forward to helping in this cause.”

Steve Myers has been racing actively in the off-road industry for the past 27 years. Three generations of his family have raced various vehicle classes in various venues such as Best In The Desert, SCORE and Dakar. Currently his two daughters aged 14 and 15 are racing in different events this year for their first time. He is the president of International Racing Consultants (IRC) which specializes in advanced satellite communications in land, air and sea sports as well as commercial and personal logistics. He is also an accounting professional and a founding partner of G & S Myers Corporation. Mr. Myers is also a founder and is acting V.P. of Business Development for Tracking International. Tracking International is a revolutionary web site specializing in all aspects of extreme sporting events. Steve stated that “I am very happy that ORBA has asked me to join them. I will do my best to try and help keep the family off-road experience in our deserts. I feel that I can bring some new ideas to the board and will be looking forward to working with them on all the projects that I can.”


ORBA is a national trade association composed of off-road related businesses united to promote
common goals that support the prosperity and growth of the off-road industry.

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