Valcourt, Quebec, Canada, September 28, 2021 – It’s official! October 8 will now be known as “International Off-Road Day” presented by Can-Am. For all of you off-roaders out there around the world, this is a day to celebrate the places we go, the fun we have, the work we get done, the memories we make, and the incredible vehicles that make all of it possible. This isn’t about one vehicle or one trail, this is about everyone in the global off-road community coming together and celebrating all that is Off-Road Livin’.
“International Off-Road Day is for everyone across the five continents who, like us, has off- roading in their DNA,” said Julie Tourville, Director Global Marketing, Can-Am Off-Road at BRP. “Let’s come together and celebrate the lifestyle and the off-road experiences that make us happy. It doesn’t matter what vehicle you drive – just get out and ride, and be thankful for the land, the trails, the fun, and of course, the vehicles that get the job done in some of the harshest conditions out there.”
To celebrate the inaugural International Off-Road Day, a team of Can-Am Off-Road ambassadors that includes professional racers like Ken Block, Dustin Jones, and Corry Weller, along with celebrities like Cowboy Cerrone, will take part in rides around the world. Can-Am is encouraging others to do the same. Find some friends or family or jump in solo. It doesn’t matter where youride, just go somewhere awesome, pause, and appreciative all the fun we get to have. And of course, continue to be great stewards of the land along the way.
As part of the festivities, Can-Am will have a presence at Sand Hollow Trail Hero in Hurricane, Utah with brand Ambassadors and other fun activities. The event aims to encourage communities to come together and build awareness around access to trails and off-roading, which is in the same spirit as International Off-Road Day.
No matter where you ride on International Off-Road Day, please share your passion on social media by using #InternationalOffRoadDay. And if you’re a Can-Am Owner, you can also include our special hashtag #CanAmOffRoadLivin.
To learn more about International Off-Road Day and the complete lineup of Can-Am Off-Road vehicles, please visit https://can-am.brp.com/off-road/us/en/
About BRP
We are a global leader in the world of powersports vehicles, propulsion systems and boats, built on over 75 years of ingenuity and intensive consumer focus. Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft, Manitou, Quintrex, boats and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft. We complete our lines of products with a dedicated parts, accessories and apparel business to fully enhance the riding experience. With annual sales of CA$6.0 billion from over 130 countries, our global workforce is made up of more than 14,500 driven, resourceful people.
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