Industry News

Motorsports Aftermarket Group Announces Promotion of Scott Highland to GM of DragonFire Racing

IRVINE, CA – December 7, 2010 – Motorsport Aftermarket Group, Inc. (MAG), a family of leading brands and businesses in the motorsport industry, announced today the promotion of Scott Highland to General Manager of DragonFire Racing.
Based in Mesa, Ariz., DragonFire Racing (DFR) is the leading supplier of aftermarket racing and performance parts for All Terrain Vehicles (ATVs) and Utility Terrain Vehicles (UTVs) in the United States and abroad.
Highland — who will continue his responsibilities with MAG as Director of Dirt & Sport Bike Markets, a position he has held since 2008 — will report to MAG’s President & CEO, Brian Etter. Prior to joining MAG, Highland spent over 20 years in the powersports industry, working in key management roles at Xceldyne Technologies, CV Products, and JE Pistons.
“Scott brings 20-plus years of industry experience in the areas of sales, marketing, product development, racing, and general management,” said Etter. “His leadership and the strength of the team already in place at DFR, will help grow the business along with the UTV market.”
Etter commented on former DFR President and founder, Todd Romano, stating “We would like to recognize Todd’s efforts in building the DragonFire business and brand, and thank him for his continued support in this leadership transition.”
About DragonFire Racing
Based in Mesa, Ariz., DragonFire Racing, is the leading manufacturer and supplier of aftermarket racing, performance and utility parts for UTVs.  DragonFire Racing products are available at dealerships worldwide. For more information, visit
About Motorsport Aftermarket Group
Founded in 2000 and headquartered in Irvine, Calif., Motorsport Aftermarket Group (MAG) is a family of leading brands and businesses in the motorsport industry. MAG businesses and brands operate worldwide as independently managed business units. MAG businesses and brands work together in product design and development, marketing and advertising, and special events, and receive support from the MAG corporate office in the areas of business development, finance, sourcing, information technology, sales, marketing and administration. For more information, visit

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