Industry News Mahindra

Mahindra introduces ROXOR, creating a new sub-category in the Side x Side powersports segment

Mahindra ROXOR

AUBURN HILLS, Mich.March 2, 2018  — Automotive and powersports journalists from across the country, along with high-ranking federal and state officials, gathered today for the public unveiling of Mahindra’s ROXOR—a new, off-road vehicle that signifies Mahindra’s commitment to introducing their tough, no-nonsense automotive heritage to consumers in the North American market.  ROXOR’s design demonstrates that Mahindra intends to stay true to their roots of industrial-grade construction and durability.

“Mahindra’s 70-year automotive history has been forged by making authentic, rugged, purpose-driven vehicles; ROXOR is the embodiment of this history…and our brand,” Mahindra Managing Director Pawan Goenka stated. 

Mahindra ROXOR

Mahindra ROXOR

Unlike the plastic-bodied, belt-driven vehicles long accepted in the Side x Side category, ROXOR offers a simple, hard worn approach, featuring a steel body on a boxed steel frame, a heavy-duty Mahindra turbo-diesel 4 cylinder engine, and an automotive style 5-speed manual transmission.

“The ROXOR creates a new sub-segment in the Side x Side industry, and the response we’re getting from our newly appointed dealer body has been really outstanding. We have a National Dealer Meeting scheduled on March 18-20th, in San Antonio, Texas, where we’ll sit down and discuss the roll-out and future product offerings. We’re approaching our goal of 300 ‘1st wave’ dealers, and expect that we’ll reach this target between now and the end of the show,” said Rick Haas, Mahindra North America Automotive’s President and CEO.

ROXOR was conceived, designed, engineered and is being produced in Metro Detroit by Mahindra Automotive North America (MANA).  MANA is part of the $19B Mahindra Group and recently opened a new NA Automotive headquarters and manufacturing center in Auburn Hills, MI. MANA’s new operation is the central component of the 400,000 sq. ft. (spanning 3 facilities) footprint Mahindra now has in Metro Detroit, and is the first OEM manufacturing/assembly facility to open operations in Southeast Michigan in over 25 years.

Mahindra Automotive North America has, to date, created 300 new jobs and invested over $230 million into Southeast Michigan. As both ROXOR production and other programs ramp up, Mahindra anticipates creating an additional 400 jobs and investing another $600 million in the local economy by 2020.    

ROXOR Specifications

Wheelbase 96″
Base Curb Weight 3035 lbs
Length 148″
Width 62″
Height 75″
Ground Clearance 9″
Fuel Capacity 12 gallons
Rear Payload Capacity 349 lbs
Towing Capacity 3490 lbs
Person Capacity 2
Chassis Type Box Steel Frame
Front Suspension Rigid Leaf Spring w/Stabilizer Bar
Rear Suspension Leaf Spring w/Shock Absorbers
Shock Abosrbers Double Acting Hydraulic
Max Speed 45 MPH
Max Towing Speed 15 MPH
Steering Hydraulic Power
Instrumentation Single Gauge
Lighting / Headlights Halogen
Battery 72Ah / 12v
Alternator 45 to 90 Amps
Power Port 12v STD
Storage 2 seat boxes
Seating 2
Tires 235 / 70R16
Wheels/ Steel 16″ – 5 x 5.5 lug
Wheels/ Alum.(Optional) 16″ – 5 x 5.5 lug
Transmission 5-Speed manual
Transfer Case 2-Speed manual
Driveline 2WD/4WD
Full Floating Front Axle 3.73 : 1
Semi Floating Rear Axle 3.73 : 1
Type Turbo Diesel m2DiCR
Cylinders 4 – 4 Stroke Compression Ignition
Displacement 2.5L / 152 cu. in.
Bore & Stroke 88.9 x 101.6mm
Power 62 HP @ 3200 rpm
Torque 144 ft lbs @ 1400-2200 rpm
Compression Ratio 18.6 : 1
Cooling System Liquid
Fuel System Direct Injection
Dual Hydraulic Vac Assist Standard
Parking Brake Standard
Front Brakes 9″ Disc
Rear Brakes 11″ Drum


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