Industry News

King Shocks selected official shock absorber for Roger Norman’s new SCORE International

SAN DIEGO—Just as he said he would, Roger Norman continues to make changes to his new SCORE International desert racing organization and today announced his first of several anticipated first-time sponsors for the world’s foremost desert racing organization as Southern California’s King Shocks has been selected as the official shock absorber for SCORE.
Relatively new to the industry, King Shocks, founded in 1996 and based in Garden Grove, Calif., has rapidly risen to become a significant force in the sport of desert racing with a wide variety of products for all types of professional racing use. Leading the King family of racers is Las Vegas’ B.J. Baldwin, the 2012 SCORE Trophy Truck season point champion.
Commenting on the new relationship with King Shocks Norman, who also owns the High Desert Racing Association, stated, “Sponsorships are all about relationships and we have a great one with King Shocks and we embrace them as new members of the SCORE sponsorship family. King is now the official shock of both SCORE and the HDRA.”
“King has a great contingency program for the racers and now their more comprehensive package will include significant marketing and cross-promotional opportunities with SCORE International. We all welcome King on board the SCORE train as together we speed across the landscape.”
In addition to three-time SCORE Trophy Truck season point champ Baldwin, other key SCORE racers and teams that are part of the King family of racers are Gus Vildosola, RPM Racing’s Juan Carlos Lopez, Justin Matney and Clyde Stacy, Ronny and Randy Wilson, Harley Letner, Justin Davis, Mike Lawrence, Dan Chamlee and Donald Moss.
“This is a major progression in the development and expansion of our growing company to align ourselves in this way with Roger Norman and both his SCORE and HDRA desert racing groups,” said Brett King, Vice-President and co-founder of King Shock Technology. “Roger is pursuing his dream with the vision of a businessman and the passion of a racer and we are here to help make the ride smoother.”
Norman, 49, a two-time SCORE Trophy Truck race winner, acquired ownership of the world’s foremost desert racing organization Dec. 20, 2012 from Sal Fish, 73, the iconic godfather of desert racing who ran SCORE for 39 years.
As a hotel/casino owner in northern Nevada, business developer and a champion racer himself, Norman resurrected the High Desert Racing Association, (HDRA) in 2011. HDRA was highly regarded when it was active in the 1980s and early 1990s.
In its 40th year as the world’s foremost desert racing organization in 2013, the three-race 2013 SCORE Desert Series, with all three massive special events held in Baja California, Mexico, will start with the 27th MasterCraft Safety Tecate SCORE San Felipe 250, to be held March 8-10 in San Felipe. After San Felipe, the SCORE Desert Series will move to Ensenada for the 45th Annual Tecate SCORE Baja 500, May 31-June 2. The season finale, also in Ensenada, will be the 46th Annual Tecate SCORE Baja 1000, the granddaddy of all desert races, Nov. 14-17.
The 2013 SCORE Desert Series will also be part of the quickly-evolving World Championship of Desert Racing, which will combine points accumulated in the three SCORE Baja races along with points earned from three of the four-race 2013 HDRA Series, all held in the United States. Both the SCORE and HDRA series will crown their own individual class and overall point champions as well with a bonus purse for those racers who qualify for the World Championship of Desert Racing points program to earn a desert racing World Champion title.
Starting with the upcoming 2013 SCORE Desert Series season opener, all advance SCORE racer registration is being process online through the SCORE website at Elise Norman is overseeing SCORE racer registration and she is being assisted by Jessica Armstrong, a new member of the SCORE staff. For questions, racers may contact Mrs. Norman at 775.690.2306 and Armstrong is available at 760.608.3919.
SCORE officials have announced that permanent numbers for all classes—cars, trucks, motorcycles and ATVs, will be available for the first time in SCORE history. This ground-breaking process is being implemented through racer registration for the 2013 season opener.
King Shocks makes world-class desert racing shocks for trucks, buggies and UTV’s. They manufactures and hand assembles all of their shocks in Southern California. King Shocks has been the industry leader for over a decade and continues to leave the competition in the dust by providing the level of quality, performance and customer service that champions demand.

Tecate Beer is the title sponsor of the three SCORE Baja races, MasterCraft Safety is co-title sponsor of the MasterCraft Safety Tecate SCORE San Felipe 250 and sponsor of the MasterCraft Safety SCORE Rookie of the Year award.
Official Sponsors of the SCORE Desert Series are: Tecate Beer-Official Beer, BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Rigid Industries-Official Lighting Company, Graham Watchmakers-Official Timekeeper, Sunoco Race Fuels-Official Race Fuel, Coca-Cola-Official Soft Drink, Slime-Official Tire Sealant, Symons Ambulance Company-Official Ambulance, Satellite Phone Rental Company, Volaris Airlines-Official Airline, Fox Car Rental-Official Rent-A-Car, Maxtrax-Official Vehicle Recovery Device, Azunia Tequila-Official Tequila, Instant Mexico Auto Insurance-Official Mexican Auto Insurance.
Additional SCORE Sponsors are – Baja California Sur Tourism, Proturismo Ensenada, Baja California Secretary of Tourism, COTUCO Mexicali/San Felipe, Blue C Advertising, PCI Race Radios, McKenzie’s Performance Products and Advanced Color Graphics.
For more information, visit the official website of the new SCORE Desert Series at

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