Mesa, AZ August 9, 2013 —Despite a couple damp mornings, DragonFire brought the heat to DuneFest, celebrating the family oriented event in Winchester Bay, Oregon, this past weekend. Marking the second stop of the DragonFire/MotoUSA Ride Tour triple crown, DuneFest was just part of an overall outreach for the UTV aftermarket accessory leader. In a departure from conventional wisdom, DragonFire also hit the big biker rally in Sturgis this week.
“The crowd in Sturgis was a little more ‘adult’ than the new friends we made at DuneFest,” admits DragonFire’s social media manager Chris Moore. Thanks to the folks at Black Hills Harley-Davidson and the crew from Küryakyn, DragonFire was able to show off the RockSolid RZR that appeared on Destination Polaris last season. “Honestly we were expecting a lukewarm response… instead, they turned the tables on us! For once DragonFire was feeling the Heat, but in a good way with a surprising amount of interest. They may ride their hogs to the Black Hills, but many of them have UTVs back home.”
The positive reception at DuneFest was even better than expected. “We had the opportunity to make 9,000 new friends at DuneFest,” says Moore. “We also witnessed the launch of the XP 1000 in person and were part of the first public showing of XP1K. If you have been under a rock (or out at the Sturgis Rally), you need to see this epic film: http://www.utvunderground.com/xp1k#”
The XP1K debut on the big screen was the perfect way to kick off the DragonFire/MotoUSA Drive-In Movie Night in the Oregon Dunes. “DuneFest was a great event, highlighted by perfect weather, thousands of dune enthusiasts, the unveiling of the new Polaris RZR XP 1000 and of course the second stop of the Ride Tour,” says Ken Hutchison from MotoUSA.
“We had a lot of fun romping around in the sand with a half-dozen riders from MotoUSA, Motorcycle-Superstore and DragonFire along with a bunch of friends who joined us on unofficial tour rides throughout the weekend. Our drive-in movie night was packed with at least a thousand people watching The Avengers and we gave away a boat-load of free stuff at the booth each day. I want to say thanks to DuneFest and invite you to hit Glamis this Halloween for the Ride Tour grand finale.”
Meanwhile, DragonFire is already busy getting ready to bring the Heat to Glen Helen for the WORCS race this weekend! If you didn’t do DuneFest or Sturgis and can’t make it out to the track this weekend, start making plans to join us for Halloween. But even before that, don’t forget to “Like” DragonFire on Facebook at:
www.facebook.com/DragonFireRacing and check out our partners at www.facebook.com/MotorcycleUSA.
More coverage: DuneFest 2013
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