By Cody Hooper
Assault Industries is becoming a well know name in the off-road industry. Founder, Marcelo Danze, didnt just get into the industry by chance. His core business is a machine shop that has been manufacturing parts for over 35 years.
Marcelos father brought him into the family business back in 1990… manufacturing. Marcelo started young and worked closely with his father, who taught him all about machining. They started with one CNC Milling machine back in 1994, making parts for GT bicycles. The machine shop kept growing, and after a few years they were contacted by a company that would change everything. Yamaha Motor Corporation contacted them to develop billet accessories for their RoadStar Cruiser. After developing and working with Yamahas engineers for a few years, they started manufacturing for their GYT-R product line, and one of the first projects was for the famous Raptor 660. They still today make skid plates, nerf bars and many other products for the Raptors and dirt bikes.
OEMs continued to contact the family machine shop. They built a great reputation for good quality parts, great pricing and excellent customer service. With this great reputation came other customers like Honda, Harley Davidson and even B&M racing. Not only do they manufacture for the Powersports industry, but also customers like SpaceX and aerospace companies. Their manufactured parts are going into space as well!
Working with great companies gathers great knowledge, and having these types of customers has helped Marcelo gain powerful knowledge of engineering and manufacturing. With his experience, he decided to start his own brand: Assault Industries.
Assault is committed to developing the best, strongest, most innovative products available in the industry. You can see this in their products- innovation in design and great finished quality. They have been marketing with military influence, which is another industry Marcelo has his hands in. The USA has the best defense and military in the world, and that is a message Assault wants to pass on with its product.
Another innovative product to take note of is their new helmet locks. New to the industry, these locks will secure your helmet/headsets to your UTV. The Assault Helmet locks were designed and engineered after they realized there was an urgent need for a more convenient and secure means of leaving your helmet in your UTV. Previously, you would have to carry your helmet or leave it on the seat of your UTV. The Assault locks give you the ability to walk away from your ride unencumbered by your helmet or headset.
Currently, Assault Industries resides in Westminster, California, where they have two large buildings. One houses a full CNC machine shop, and the other is home to a full-sized sheet metal workhouse and a few tubing benders. The vast array of machinery Assault has in their arsenal allows them to prototype and manufacture new parts very quickly. We have worked with them to develop parts like the aluminum sun visors they now sell, and have been very impressed by their prompt delivery and great outlook on creating new parts.
Not only does Assault manufacture great UTV product, but they are very immersed in the lifestyle as well. Marcelo, Troy, Manuel, and the rest of the crew can routinely be found around the campfire in Glamis, Ocotillo, Rowher Flats, and many other Southern California desert hotspots. To have a crew that works well together and is dedicated to the segment that they produce parts for ensures that their focus will not be lost!
The Assault Industries crew in Glamis for Camp RZR
Currently, you can find all of Assaults product offerings on their website, www.AssaultUTV.com. If you have any questions, feel free to call them up at (714) 799-6711, just be sure to tell them UTV Guide sent you!
Product testing in Glamis