Industry News

BS Sand ‘GLIdes’ Through The Off-Road Expo

Off-Road Expo

October 5, Phoenix, AZ — BS Sand “glided” through the 2017 The Off-Road Expo at the Fairplex in Pomona, California, last weekend, literally. The suspension seat experts used the show to present its new GeL-Integrated (GLI) Technology options.

“GLI elevates the entire experience,” stated BS Sand President Rod Derifield. “Gel-Integrated (GLI) means medical-grade gel inserts are integrated into the seat design which obliterate vibration and eliminate pain, allowing for a more enjoyable ride.” To further enhance the new design, BS Sand also beefed up the bolsters and modified the seat base.

The reception to the new gel integrated seats was overwhelmingly positive from the show. The most notable customer quote from the event was from Brandon Lucero, who said “It feels like the hands of God are cushioning my butt right now.”

BS Sand GLI Seat

BS Sand GLI Seat

“The key difference with the GLI seat is BS Sand’s proprietary gel inserts,” explained ergonomics expert Lars Roulund. “Gel pads effectively eliminate vibration, dissipate weight and absorb impact. The redesigned seat base also includes a perineal groove in the center and a deep tailbone relief area.”

“The GLI is designed to minimize pressure, maximize airflow and add cooling… all of which will enable you to go faster, harder and longer than you ever have before with our new GLI seat,” concluded Derifield. “We believe everyone should enjoy their seat time when they out ‘wheelin!”

For more information on the GLI Seat range or if you missed the Off Road Expo, click onto

About BS Sand — Proudly made in Arizona, USA BS Sand was founded on a passion for anything sand dune related back in the 1960s. Today BS Sand stands for the highest quality suspension seats for your off-road vehicle. From RZRs and Rangers, to Rhinos and YXZs or classic Broncos, Jeeps and sandrails, we can provide you with seats fast and at a reasonable price.

In March 2017, BS Sand joined the ROR family of brands, providing high quality, innovative seating products and accessories to the powersports industry. Founded by Rod Derifield in 2017, ROR has several well-known consumer brands within its portfolio, including BS Sand, Royal Riding and Royal Riding Off-Road. ROR Brand seeks to revitalize the industry, one brand at a time, while making a positive impact on the powersports community as a whole.

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