Industry News

Yamaha Announces 2010 Second Quarter OHV Access Initiative GRANTs

$50,000 GRANTed to Five Recipients in Q2; Nearly $1.5 Million to Date
Promoting Safe, Responsible OHV Riding and Sustainable, Open Access for Motorized Recreation

CYPRESS, Calif. – August 23, 2010 – Yamaha Motor Corp., U.S.A., awarded more than $50,000 in GRANTs (Guaranteeing Responsible Access to our Nation’s Trails) to ATV riding clubs and public land management agencies across the country in the OHV Access Initiative’s mid-year funding cycle for 2010.

“Two years into the program, we continue to see the OHV community respond and apply for resources with well-designed projects that support the safety and sustainability of motorized recreation nationwide,” said Mike Martinez, general manager of Yamaha’s ATV and Side-by-Side Operations.

Since the introduction of the Yamaha OHV Access Initiative in 2008, 129 organizations have received GRANT funding for projects that directly support responsible OHV riding and open access for motorized recreation.

“As we evaluate the effectiveness of the OHV Access Initiative, it is clear that a significant portion of our GRANTs benefit areas that might otherwise be lost to OHV riding,” said Steve Nessl, Yamaha’s ATV/SxS marketing manager. “Our GRANTs are supporting local, state and federal public lands in 30 states, and we know there are still many critical areas that need funding. If your riding area needs help, we strongly encourage you to consider submitting an application.”

Yamaha GRANTs were awarded to five qualified recipients from applications received during the program’s second quarter funding cycle.

Awardees include:

· Arkansas Trail Blazers ATV Club

· U.S. Bureau of Land Management – Pocatello, Idaho

· Mountain Trail Riders Association – Jonesborough, Tenn.

· Red Rock Rider’s ATV Club – Pengilly, Minn.

· Washington State Department of Natural Resources – Capitol State Forest

About the Yamaha OHV Access Initiative

Each quarter, Yamaha accepts applications from non-profit or tax-exempt organizations including OHV riding clubs, national forests and associations, and national, state and local government agencies. A committee then reviews each application and awards GRANTs to deserving projects. Applications for the third quarter of 2010 must be postmarked by September 30, 2010.

Examples of appropriate projects for GRANTs include, but are not limited to:

· Trail development, restoration and maintenance

· Trail signage and map production

· Staging area construction, renovation and maintenance

· Land stewardship, trail safety and education

Guidelines, an application form and information on the OHV Access Initiative are available at: www.yamaha-motor.com/ohvaccess. For specific questions about the OHV Access Initiative, call Yamaha’s dedicated OHV Access Initiative Hotline at 1-877-OHV-TRAIL (877-648-8724), email OHVAccess@yamahamotor.com or write to: Yamaha OHV Access Initiative Review Committee, 6555 Katella Avenue, Cypress, CA 90630-5101.

About Yamaha Motor Corp., U.S.A.

Yamaha Motor Corporation, U.S.A., (YMUS), a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com.

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