Industry News Trip Reports

What’s Hot from the 2017 SEMA Show

SEMA Show 2017

A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street rod builders, restylers, car clubs, race teams and more. UTVs specific products used to be few and far between but we have seen more and more UTV specific manufacturers and accessories at the show in the last few years.

We once again took a “quick” spin through the show looking for cool builds and hot new products. Here is what we found:

Hot New Products at SEMA:

Hiper Technology – New Zero Offset wheel. More NEW HIPER TECHNOLOGY ZER0 RACE WHEEL DESIGNED TO TACKLE THE TOUGHEST TERRAIN

HiPer Zer0 Beadlock Wheel

HiPer Zer0 Beadlock Wheel

Rugged Radios – This remarkable radio boasts a full 100 watts of power to reach distances up to 50 miles on your favorite VHF channels.  More details: RUGGED RADIOS 100-WATT RADIO DELIVERS THE DISTANCE

Rugged Radios 100 watt Radio

Rugged Radios 100 watt Radio

Super ATV – Gen 2 6-inch GDP Portal Gear Lift. More details: Introducing SuperATV’s Gen 2 Portals

Super ATV Gen 2 6-inch Portal Lift

Super ATV Gen 2 6-inch GDP Portal Gear Lift

Textron Off Road – New 2018 Havoc X Sport/Utility Side x Side. More details: TEXTRON OFF ROAD 2018 HAVOC X

Textron Off Road Havoc X

Textron Off Road Havoc X

GBC Motorsports – Terra Master Tire is the industry’s first UTV tire with an asymmetrical, non-directional tread pattern. More details: GBC MOTORSPORTS UNVEILS LATEST UTV TIRE INNOVATION WITH KANATI TERRA MASTER

GBC Terra Master Tire

GBC Terra Master Tire

Pro Eagle Products – The large wheels and solid axles it makes the jack easy to maneuver in off-road situations. The eight-inch extension can be used in situations that require the extra height like a UTV.

Pro Eagle Products Off-Road Jack

Pro Eagle Products Off-Road Jack

Walker Evans Racing – Strike E-Clik Shock. Smart shocks are the future and these new shocks from Walker Evans will be available first for Jeep and snowmobiles, then make their way to UTVs.  We can’t wait!

Walker Evans Racing Strike E-Clik Shock

Walker Evans Racing Strike E-Clik Shock

KC HiLiTES – KC M-Rack loaded with KC LED lights. More details: KC HILITES LAUNCHES KC M-RACK PERFORMANCE ROOF RACKS

KC M-RACKS

KC M-RACKS

Moto Race Tire – MRT 33×10.50R16 ROCKY Tire looks like a great rock crawling setup

MRT 33x10.50R16 ROCKY Tire

MRT 33×10.50R16 ROCKY Tire

Maxxis – New larger size for the Maxxis Roxxzilla UTV tire

Maxxis Roxxzilla Tire

Maxxis Roxxzilla Tire

Cool UTV Builds at SEMA:

SSV Works / Kicker –This Polaris GENERAL 4 build features 21 speakers and over 3000 watts of power to make this a full-tilt party on wheels! More: KICKER AND SSV WORKS ANNOUNCE STRATEGIC ALLIANCE

Polaris GENERAL 4

Polaris GENERAL 4

Cognito Motorsports – Polaris RZR XP Turbo Dynamix Edition build. This super clean and simple RZR XP Turbo features Cognito Motorsports long travel suspension, cage, doors, radius links, radius link plate and bumpers. Along with KC HiLiTES LEDs, Simpson Seats and ITP UltraCross tires mounted on Method beadlock wheels.

RZR XP Turbo EPS DYNAMIX Edition

RZR XP Turbo EPS DYNAMIX Edition

Super ATV – After Shock Low Talent Recovery Vehicle. This Polaris RANGER has been customized into an off-road tow truck and features a bunch of cool products from Super ATV.

Super ATV After Shock

Super ATV After Shock – Low Talent Recovery Unit

Rugged Radios – This Polaris GENERAL turned into a Willys is always a head turner! More details: RUGGED RADIOS “RUGGED GENERAL”

Ragged Radios GENERAL

Ragged Radios Polaris GENERAL

RIGID – Scanlon Motorsports Group Polaris RZR XP4 Turbo – More details: SCANLON MOTORSPORTS GROUP UNVEILS NEW FACTORY RIGID / ROCKSTAR POLARIS RZR RACING PROGRAM

Scanlon Motorsports Group Polaris RZR XP4 Turbo

Scanlon Motorsports Group Polaris RZR XP4 Turbo

Project Lethal Strike – This Can-Am Maverick X3 was posted up in the Prismatic Powders booth and is super clean.

@project_lethal_strike @canam #MaverickX3 #SEMA #SEMA2017 #semashow #utvguide 🎥 by @nick.v70

A post shared by UTVGuide.net (@utvguide) on

Monsters of the South – Bringing the Mud Life out west to Las Vegas

Rolling out of SEMA #SEMA #sema2017 #mudlife 🎥 by @chris_cantrell_7 @monsters_of_the_south #semaignited

A post shared by UTVGuide.net (@utvguide) on

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available atwww.SEMAShow.com or www.sema.org, 909/396-0289.

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