|Farmers Insurance Polaris RZR XP 900
UTV of the Month for September 2011
This beautifully done Polaris RZR XP was the brainchild of Jeff St. Clair of St. Clair Insurance Agency. Farmers Insurance has been a major player in the off-road specialty insurance market for years and Jeff is a Farmers Insurance agent that is not only an avid off-roader, but also focuses on coverage for off-road toys.
As one of the gurus in this market, Jeff approached the marketing folks at corporate about having a vehicle to use to draw in some extra attention to this market. After some long discussions, Jeff was successful and the next step was to decided on a vehicle and customization.
Jeff wanted something that would attract attention, and decided on a 2011 Polaris RZR XP. The RZR XP is a new high performance model for Polaris in 2011, and is perfectly suited for Jeff’s clients in the Southern California area. Next up was to decide on some customization so it would attract attention. That is where Jeff hooked up with Tim over at SDR Motorsports.
Tim and his crew build some of the nicest turnkey UTV projects, so it was no wonder that Jeff made that decision. With the new RZR XP as the platform, SDR went right to work building a flashy, but incredibly functional UTV. SDR installed their XP2 cage and roof, front bumper and super cool suicide opening doors. They then selected some of the top manufacturers of aftermarket UTV accessories and really finished the project of nicely.
The RZR XP made its official debut at the 2011 Sand Sports Super Show in September. Jeff was super pleased with the attention that the UTV brought into his booth and he and Farmers are discussing where and how to utilize it even more.
It is great for companies on the fringe of the UTV market to make such an effort to focus on UTV owners. In the end, it helps them understand our needs more thoroughly and gives us a better product.