Industry News

SuperATV joins Sara Price for King Of The Hammers

Sara Price

Champion UTV Racer to tackle UTV class this week

JOHNSON VALLEY, California (February 5, 2018) – Champion UTV racer Sara Price is joining forces with SuperATV for the upcoming King of the Hammers. Price will be racing a SuperATV backed Polaris RZR XP 1000 at this one-of-a-kind event.

Price, along with co-driver Erica Sacks, will take on the UTV race in the notoriously difficult King of the Hammers on February 7. The event combines desert racing speed with a technical rock crawling challenge and draws competitors from across motorsport disciplines to Johnson Valley, California, each February.

Last year, racing an 800cc UTV, Price and co-driver Sacks pulled off an impressive Top 20. “I couldn’t be more excited to be back racing one of the toughest one-day off road events in my SuperATV Polaris RZR,” said Price.

Sara Price

Sara Price

The driver has had a promising start to her race week. She placed 15th out of 118 entrants in qualifying held Saturday.

2018 is the fourth year that SuperATV has partnered with Price’s UTV racing program. “SuperATV is like an extended family to me. I had the chance to visit their facility this last December and were so well received,” said Price. “I’m stoked, to be partnering with them again in 2018!”

Price’s adds King of the Hammers to a full slate of competition activities this season, with a full schedule announcement coming soon. Her adventures will be extensively documented on her social channels.

Sara Price

Sara Price

In 2017, Price’s calendar included a diverse array of events, including a select series of off-road truck races and a pair of factory backed hill climbs in a Fiat rally car.

Named the 2016 Off-Road Motorsports Hall of Fame Rising Star, Price started racing dirtbikes at the age of eight, collected 19 titles and medaled in Women’s Super X at the 2010 X Games. She rode for Kawasaki as the first factory-supported female racer in motocross and holds the record as the most winning female amateur to date.

Sara Price

Sara Price

The versatile competitor has raced winning UTV campaigns in the WORCS series, Lucas Oil Regional series, and the Terracross Championship where she finished undefeated in 2015 to take the women’s title.

When she isn’t racing, Price works as a stunt professional performing on motorcycles and on four wheels and as a precision driver for television and film.

About SuperATV
SuperATV LLC is the industry leader in aftermarket parts and accessories for ATVs and UTVs that has been making parts for riders by riders since 2003. With explosive year-over-year growth, SuperATV’s product line continues to grow and now includes Rhino 2.0™ axles, GDP™ Portal Gear Lifts, Warrior Tires™, EZ Steer Power Steering™. SuperATV aims to provide easy, accessible, and high-quality aftermarket parts and accessories including windshields, tires, suspension, wheel spacers, and more for a wide variety of brands like Polaris®, Can-Am®, Yamaha®, and more. SuperATV’s presence has grown to become a top aftermarket parts manufacturer and dealer in the US and internationally. Proudly headquartered in Madison, Indiana, SuperATV provides affordable parts worldwide to over 90 countries.

About King of the Hammers
The week-long King of the Hammers event features seven days of racing and qualifying in the rugged terrain of Johnson Valley, California. This year’s event started February 2, with the opening of the desert basecamp known as Hammertown, and the highlight King of the Hammers competition takes place February 9. Last year’s event hosted nearly 500 competitors and 40,000 fans from around the world.

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