Industry News

Precision Powersports Becomes New Owner of The DIAMO Brand

Diamo Discovery Precision Powersports, new owner of the DIAMO brand is pleased to announce it will continue to market and distribute the high quality DIAMO brand of Scooters, Motorcycles, UTV’s and ATV’s. Precision Powersports is part of the Precision Group of Companies which has a reputation for high quality products, leading edge technology and impeccable service.
The new ownership saw the value of the DIAMO brand and the opportunity for sustainable growth through a strong network of DIAMO dealers. The company purchased inventory, parts and other assets of LS Motorsports that is ready for shipment to dealers. The new ownership team of Jeff Steinkirchner and Larry Cekella stated, “Precision Powersports is working diligently to insure a quick and seamless transition with current DIAMO dealers”. They further stated, “In evaluating this opportunity we realized the DIAMO brand of power sports products has a strong reputation for quality and reliability and is a great value for the consumer. There have been a lot of DIAMO products sold in the United States over the past six years and we are convinced the brand will achieve greater success and market share as we focus on the core principles of quality, service and exceeding customers expectations”.
Precision Powersports is excited about the development of several new products that it plans to release over the next year and strengthening its offer to the DIAMO branded dealers.

Diamo USA – www.diamousa.com

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