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Polaris RZR Continues as Title Sponsor of The Mint 400

March 2, 2015, San Diego, CA – The Mint 400 today announced Polaris® RZR has signed on as the title sponsor of the 2016 Mint 400, taking place March 9-13, in Las Vegas, NV. Started in 1967, The Mint 400 is the premier off-road race in world, boasting the largest field of competitors, a massive crowd of spectators and the most comprehensive national television coverage of any off-road race on the planet. Part of the Best In The Desert Championship, this year’s record-setting Mint 400 has already drawn 330 race teams and set a new class entry record of 65 UTVs.

“Not only is Polaris RZR a fantastic partner they make a revolutionary new vehicle platform that allows anybody to come try off-road racing! The UTV class is the fastest growing and now the largest class in off-road racing,” said Mint 400 CEO Matt Martelli. “It’s great to have partners who are equally investing into the future of off-road racing!”

Polaris RZR XP Turbo
Polaris RZR XP Turbo

To make things more interesting for the already thrilling race, Polaris RZR is offering two brand-new Polaris RZR XP Turbos to the overall winner, for the driver and co-driver, worth a combined retail value of more than $49,000.

The Mint 400 features three days of pre-race festivities in the heart of downtown Las Vegas, followed by the most challenging and thrilling off-road race on the planet. More than 1,000 of the world’s top off-road championship competitors will do battle in 20 different classes of vehicles across the brutal and unforgiving Mint 400 race course. Crowds in excess of 40,000 are expected to attend the festivities on Fremont Street East as well as The Mint 400 race, which are free to attend.

“We’re proud to have Polaris RZR partnered with the biggest off-road event in North America,” said Polaris Off-Road Vehicles Director of Marketing, Jason DiFuccia. The Mint 400 is an iconic American motorsports event and is the perfect event to showcase the exploding desert UTV racing class to the world. The fact that UTV’s are the largest class and continue to climb the list of finish times speaks to the credibility and durability of the class and Polaris RZR..”

Polaris RZR will be displaying their lineup of off-road vehicles and accessories, including the new Polaris RZR XP Turbo.

More Information: Management by: Racer / Competitor Information:
www.themint400.com The Martelli Brothers/The Mint 400 Inc. BITD.com

About Polaris
Polaris Industries Inc. (NYSE: PII) is a global powersports leader with annual 2015 sales of $4.7 billion. Polaris fuels the passion of riders, workers and outdoor enthusiasts with our RANGER®, RZR® and POLARIS GENERAL™ side-by-side off-road vehicles; our SPORTSMAN® and POLARIS ACE® all-terrain off-road vehicles; VICTORY® and INDIAN MOTORCYCLE® midsize and heavyweight motorcycles; SLINGSHOT® moto-roadsters; and Polaris RMK®, INDY®, SWITCHBACK® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories sold under multiple recognizable brands, and has a growing presence in adjacent markets globally with products including military and commercial off-road vehicles, quadricycles, and electric vehicles. www.polaris.com.

About The Mint 400
Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400!

About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.


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