Industry News

Polaris RANGER to Sponsor RFD-TV’s THE AMERICAN

One-day rodeo set to be the largest and richest rodeo in the world

Minneapolis, October 10, 2013 – Polaris® Industries Inc. (NYSE: PII), the leading manufacturer of off-road vehicles, today announced the company is the presenting sponsor of RFD-TV’s THE AMERICAN, which is set to be the largest and richest one-day rodeo in western sports history, with a payout of $2 million.

“THE AMERICAN offers us a unique opportunity to support the western lifestyle, which we know a lot of ourRANGER customers are a part of,” said Beth Shimanski, marketing manager for Polaris RANGER. “We are excited to be part of what will be a defining day for the best rodeo athletes in the world.”

As the presenting sponsor, Polaris RANGER will not only have a strong presence at the event, but will also be awarding a customized RANGER, designed by their fans, to each winner of the events. Fans at the event or watching from home will also have a chance to win a brand-new Polaris RANGER Side-by-Side Vehicle.

“We are thrilled to have Polaris RANGER as the presenting partner to THE AMERICAN. Polaris RANGER is a perfect fit for the western lifestyle, whether you are out checking your cattle, hunting or building a fence,” said Randy Bernard, CEO and President of RURAL MEDIA GROUP.

THE AMERICAN will be held on March 2, 2014, at AT&T Stadium in Arlington, Texas. The rodeo offers seven individual events: Bull Riding, Bareback Riding, Bronc Riding, Steer Wrestling, Team Roping, Tie Down Roping and Barrel Racing, with the top 10 contestants in the world after the WNFR and PBR Championships competing against those who qualified during the qualifying rounds for the largest, one-day payout in the history of the sport, $2 million.

Tickets for THE AMERICAN went on sale on September 16, 2013. Ticket prices range from $20 to $150, not including taxes. They can be purchased at the AT&T Stadium Box Office, all Ticketmaster locations and online atwww.americanrodeo.com.

Follow the action on the Polaris ORV Facebook page at http://orv.to/2013PolarisORV

More information about THE AMERICAN can be found at http://www.rfdtv.com/story/23228599/theamerican.

About Polaris®

Polaris is a recognized leader in the powersports industry with annual 2012 sales of $3.2 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and small vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands. Additionally, Polaris continues to invest in the global on-road small vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris and KLIM branded apparel and Polaris accessories and parts.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com .

About Rural Media Group, Inc. (RMG): Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and western lifestyle. RMG is the parent company of RFD-TV, FamilyNet, RURAL TV, RURAL RADIO on SiriusXM channel 80, RFD-TV the Magazine and RFD-TV the Theatre. RFD-TV, the flagship network for RMG, launched in December 2000. RFD-TV is the nation’s first 24-hour television network dedicated to serving the needs and interests of rural America with programming focused on agriculture, equine and the rural lifestyle, along with traditional country music and entertainment. RMG acquired FamilyNet, America’s trusted entertainment network dedicated to providing wholesome and responsible viewing choices for today’s diverse family. RURAL TV produces rural business news covering commodity markets for both cash and futures. Daily productions include Market Day Report and the Rural Evening News. RMG networks are distributed into more than 63-million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, Verizon FiOS TV, AT&T U-Verse, Mediacom, Charter, Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more than 600 independent rural cable systems. RFD-TV The Magazine is the print programming guide for the networks, which has attracted over 180,000 paid subscribers. RFD-TV The Theatre is a 2000 capacity soft seat venue in Branson, MO where entertainment programming is produced. Corporate headquarters are in Omaha, NE, and production operations are in Nashville, TN. For more information, visit www.rfdtv.com, www.myruraltv.com, andwww.familynet.com. Follow us on Twitter and Facebook: @OfficialRFDTV @RURALTV @FamilyNet @RURALRADIO80


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