MOTORSPORT AFTERMARKET GROUP, INC. ANNOUNCES THE ACQUISTION OF DRAGONFIRE RACING
IRVINE, California, December 1, 2008 – Motorsport Aftermarket Group, Inc. (“MAG”) is pleased to announce its acquisition of DragonFire Racing, a leading supplier of aftermarket racing and performance parts for ATVs and UTVs.
Brian Etter, President and CEO of MAG said, “We are excited to continue our expansion into the Off-Road market with the addition of DragonFire Racing. DragonFire Racing, with its comprehensive line of performance parts and accessories, launches us into the attractive UTV segment. We are confident that Todd Romano and his team will continue to deliver quality products and services for our combined company.”
Todd Romano, President of DragonFire Racing said, “DragonFire Racing is recognized as an industry leader in performance parts and accessories for Side-by-Side UTVs, Desert Race Cars, Pre-Runners and ATVs. I am looking forward to working with the design, engineering, manufacturing and financial resources that MAG brings to our business. Our growth and success have come from the ability to consistently bring exciting new products to market. Our OE Partnerships, Direct to Dealers and Distribution Channels will see growth from our current product offering, as well as expansion to Street, Mud, Hunt and introduction of the DragonFire SXS. In addition to being great for growing our business, it also opens up new opportunities to our talented and dedicated employees.”
MAG is a group of businesses that design, build and sell products for Street and Off-Road motorsport markets. The MAG family of companies includes Renthal, Vance & Hines, Kuryakyn, Mustang Motorcycle Products, Performance Machine, Forge-Tec Motorcycle Wheels, Progressive Suspension, MAG Europe, and J&P Cycles.
Since its inception in 2000, Motorsport Aftermarket Group (MAG) has successfully acquired leading brands in the motorsport parts and accessories aftermarket. No other industry participant owns as many dominant brands. Each MAG company is a leader in its market segments. The MAG companies enjoy long histories of leadership and innovation, some dating back to the 1970s. MAG’s businesses are operated independently to support continued innovation, creative freedom, and to be close to their customers. Our teams also work together in product design and development, marketing and advertising, and special events to take advantage of our combined experience and resources. The MAG corporate office provides support in the areas of business development, finance, sourcing, information technology, and administration that is unmatched in the industry.