Industry News Polaris

Inaugural Camp RZR East was Smashing Success

Camp RZR East
Camp RZR East

Minneapolis, Sept 23, 2014 – Camp RZR rolled into Brimstone, in Huntsville, Tenn. last weekend and was met with an overwhelmingly positive response with more than 12,000 people attending, making it the largest event ever held at Brimstone.

“Polaris’ Camp RZR exceeded our expectations for attendance and overall benefit for the town of Huntsville, Tenn.,” said Mayor George W. Potter.

Lindsay Ell
Lindsay Ell entertains at Camp RZR East
Camp RZR East provided attendees with entertainment, giveaways, vendors, a kid’s zone and Polaris staff on hand to answer questions. Attendees experienced acoustic sets at the “RZR Oasis” with Josh Thompson and Lindsay Ell; and rocked out to nighttime entertainment including Natalie Stovall and The Drive, Josh Thompson, Borrowed Blue, Lindsay Ell, and Dierks Bentley.

To keep riders riding, the event featured a service area; and if attendees were interested in new Polaris vehicles, the Experience Tour was on hand and provided hundreds of demo rides on the latest and greatest RZR and ACE products. Red Bull’s Motocross Freestyler Ronnie Renner captured the celebrity RZR 170 race and attendees appreciated the daily giveaways by giving the new Polaris RZR Prize Wheel a spin.

Red Bull’s Motocross Freestyler Ronnie Renner
Red Bull’s Motocross Freestyler Ronnie Renner captured the celebrity RZR 170 race
“RZR started in trail country, so we’re thrilled to bring Camp RZR to East Tennessee and pay respect to all the long-time RZR owners of the East,” said Jason DiFuccia, senior marketing manager of Off-Road Vehicles for Polaris. “The reception to the event was incredible and we can’t wait to come back and party again next year.”

Polaris RZR also will be hosting the original Camp RZR, in Glamis, Calif., from Oct. 31-Nov. 2.

About Polaris

Polaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered parts, accessories and apparel, Klim branded apparel and ORV accessories under the Kolpin and Cycle Country brands.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.

More information about Camp RZR can be found at www.camprzr.com, and on Facebook at https://www.facebook.com/PolarisRZR.


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