Industry News

High Lifter’s ATV Mud Nationals Celebrates its 8th Year with Over 11,000 in Attendance

SHREVEPORT, March 31 – On Wednesday, March 23rd, 2010 over 11,000 ATV and mud-riding enthusiasts descended on Jacksonville, Texas’ Mud Creek Off-Road Park for the 8th annual High Lifter ATV Mud Nationals, drawing one of the largest crowds ever. Highlights of The ATV Mud Nationals included several exciting mud racing competitions, live musical performances and helicopter rides

High Lifter’s ATV Mud Nationals provides an opportunity for ATV enthusiasts from across the country and even as far away as Sweden and Canada to join together to enjoy miles of challenging trails, camping, camaraderie, and incomparable ATV mud competitions. Attendees get a first look at the latest products and parts for their ride, talk shop with industry experts from Polaris, Yamaha, Arctic Cat, Can Am/BRP and others, and have a great time with friends – new and old. With displays of merchandise from over 80 exhibitors featuring everything from the latest ATV accessories and apparel to amazing Texas and Cajun-inspired foods, there’s something for everyone.

The competitions kicked off on Thursday with a showcase of the hottest, most extreme ATVs around in the Dynojet Bad 2 ‘da Bone contest. ATV and UTV owners showed their style and imagination with these highly modified machines using all of the latest innovations.

High Lifter owner, Scott Smith “We are thrilled about the amazing turnout for this year’s Mud Nationals. It’s been an incredible 8 years. In the early days, we were happy when 2,000 people showed up, but to have such an awesome turnout this year is incredible. I want to thank all our customers and our staff for making this year’s event so special.” He further noted, “the High Lifter and Mud Creek teams, the sponsors and everything else that’s gone into the event have only gotten bigger and better and we plan on continuing the tradition.”

Thursday evening thousands participated in the Maxxis Poker Run in an effort to capture a Warn Winch as the prize for holding the lowest hand and highest hand of the night. Friday’s series of high-powered events got under way with the time honored EPI Endurance Challenge. Several teams of bold riders attempted the journey through the thick mud and deep water. Following was the Can Am Mud Bogs and the Polaris Mud Chic bogging event.

Saturday morning, thousands of spectators took to the surrounding hillside to catch a glimpse of some of the finest mud racers compete for the prize in the Polaris Mudda Cross. The Mudda Cross features six several classes, allowing racers to compete with similar size and style ATVs or UTVs. On Saturday evening, attendees experienced a special musical treat with a stellar line-up of artists presented by the Red Dirt Hurricane Tour. High Lifter fans rocked out to high-caliber performances from Christen Sawyer, Josh Ward Band, Chad Hammock Band, Cody Johnson Band and Scooter Brown Band. The weeks’ festivities came to a close Saturday night with an outstanding fireworks show that could be seen from every corner of the park.

If you missed the Mud Nationals this year, you’ll have the opportunity to participate in a similar event that High Lifter began in 2009, the East Coast Nationals. The 2010 ATV East Coast Nationals will once again be held at Creek Bottom ATV Trails in Doles, Georgia, October 7th – 10th. For more information, go to http://www.highlifter.com/ or call (318) 524-2270.

About High Lifter

High Lifter Products, Inc. has been developing and marketing unique, after-market accessories for utility, 4-wheel drive ATVs since 1996. In this short time, the company has grown from a one-man, backyard hobby into a 35 employee, multi-million dollar corporation. High Lifter operates from a 27,700 square foot facility located in Shreveport, Louisiana, which includes a retail showroom, a warehouse, a performance shop, and executive offices. The website, www.highlifter.com, is visited by almost 200,000 visitors per month, and includes a full product catalog, a chat room and forum, games, an online ATV magazine, and many more informative and entertaining features.
 
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