GoPro® Launches New HD HERO3 Camera Line Featuring Smallest 4K Camera

Smaller, Lighter, More Powerful with Built-in Wi-Fi Camera Available in Three Editions

SAN MATEO, CA (October 17, 2012) – GoPro, maker of the world’s most versatile and durable cameras and producer of today’s most engaging content announces the release of its new HD HERO3 camera line up in White, Silver and Black editions. Each new edition retains the iconic look of the previous award winning HD HERO cameras but comes in at about half the size of its predecessors and has built-in Wi-Fi technology. At the top end of the new product line up, the HD HERO3 Black Edition is one of the most powerful camera systems available, delivering astounding 4K and 2.7K video resolutions all in the size of a small box of matches, making it easier to share your world. The White, Silver and Black editions are available for pre-order at GoPro.com and are shipping to specialty retailers around the world for MSRP $199.99, $299.99 and $399.99 respectively.