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Ed Rothrock Joins Simpson Performance Products

Ed Rothrock Joins Simpson Performance Products as Vice President of Helmet Engineering

Simpson Performance Products, New Braunfels, Texas – Ed Rothrock has joined Simpson Performance Products as Vice President of Helmet Engineering. Rothrock has over thirty years experience in product design and engineering in the protective head gear industry, most recently with Bell Sports, Inc.
“I am extremely pleased that Ed Rothrock has joined Team Simpson. He has won numerous awards including the prestigious Industrial Designers of America’s Silver Certificate Design award and the Indianapolis Motor Speedway, Indiana Section SAE Lewis Schwitzer award. He is responsible for four U.S. Patents in protective helmets. We believe Ed is the most knowledgeable and experienced person in the world on the materials and methods of manufacturing processes, testing and technical aspects of producing Snell rated helmets. I am very excited that we have Ed and look forward to bringing the benefits of his knowledge and experience into our helmet line.” stated Chuck Davies, Chief Executive Officer of Simpson.

About Simpson Performance Products:
Based at the Simpson headquarters in New Braunfels, Texas, Rockroth will lead the Snell 2010 helmet initiative at Simpson. He currently resides with his family in Whittier, California.
Since 1959, Simpson Performance Products has been the leading safety manufacturer in the motorsports industry. Simpson believes in putting safety first and is dedicated to elevating the standards of racing safety through continuous development, refinement and testing. The one thing that remains constant is Simpson’s commitment to racer safety. Gear up safer with Simpson. View our extensive line of safety equipment for the sport of racing at

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