Industry News

DragonFire Back On Destination Polaris

DragonFire Project X on Destination Polaris
DragonFire Project X on Destination Polaris
Chandler, AZ May 20, 2014 —Fourth time is a charm? DragonFire is diving into season #5 of the popular Destination Polaris TV show, with their episode set to air in a couple of weeks. Since the show is now airing on Fox Sports Net, virtually every area of the country can now “Feel The Heat” when the Project X4 rig is unveiled on June 22nd.

“It is quite an honor to be the only builder selected to construct a ‘Project X’ vehicle for four consecutive seasons,” says DragonFire’s social media manager Chris Moore. “Three years ago, we built a race-ready RZR XP 900 to introduce our RacePace line module components. Then we took an XP 4 and tricked it out with our trail capable RockSolid range of adventure touring accessories. Last year our ReadyForce Ranger accessory line was highlighted… so now what do we do for an encore?”

2011 Project X on Destination Polaris – RZR XP 900

Actually the three previous builds are pretty tough acts to follow. “We were conflicted as to which direction to go this year,” admits Moore. “Our engineering team wanted to go one way and our sales & marketing folks were looking at something entirely different. Honestly it came down to a coin toss between two uniquely different concepts.”

With host Jared Christie and the Destination Polaris crew set to arrive at the Dragon’s Lair in Chandler, Arizona,both DragonFire’s engineering and marketing teams were still at odds right up until the cameras started rolling. “DragonFire doesn’t believe in compromises, so we just dove right into Project X4,” explains Moore. “I shouldn’t steal Destination Polaris’ thunder, but check out the attached image for a look at what we decided to build this season!”

Despite the clear as mud shot, details of DragonFire’s Project X4 will be revealed on theDestination Polaris TV show on June 22nd. Now shown on Fox Sports, the show reaches more than 80 million homes each Sunday at 11:30 a.m. and re-airs on Thursdays at 3:30 p.m. (all times local). “The show did really well last season,” says host Jared Christie. “We’ve added over 10 million more homes on Fox than last year. The show and the audience continues to grow.”

More details about Destination Polaris can be found at the www.destinationpolaris.com website. Don’t forget to check out www.dragonfireracing.com as well as “Like” DragonFire on Facebook at www.facebook.com/DragonFireRacing and check us out on Instagram at http://www.instavillage.com/u/dragonfireracing/

About Destination Polaris:

Destination Polaris is a program all about the passions of America’s ATV/UTV riders. From sand dunes to mountain peaks, canyon rides to mud pits, Destination Polaris is your authority for all terrain travel. Hosts Jared Christie and Laura Schara join riding experts as they discover remote trail systems and the world’s top riding locations. Plus, each week feature a machine overhaul that we like to call “Project X!”


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