IRVINE, Calif. (Jan. 25, 2010)—Kawasaki Motors Corp., U.S.A. (KMC) today named Chris Brull as the new director, marketing at the powersports company. Brull, who held the position of senior advertising manager, replaces Bruce Stjernstrom, who recently resigned from the head marketing post at KMC.
Brull, who joined Kawasaki in 2004, has been responsible for the company’s marketing, advertising, in-store merchandising, proprietary publications, and the Website. He has also been involved in the production of Kawasaki’s dealer meetings.
Prior to joining Kawasaki, Brull managed marketing and advertising efforts for various clients in his roles at major advertising agencies for 14 years. While at FCB, he first supervised the Kawasaki ATV advertising account from 1998 to 2001, then assumed responsibility for the agency’s supervision of all product categories until he joined KMC three years later.
According to Brull, “The company’s confidence in what we’ve been doing and what we’ve accomplished over the past few years will help us to make even greater inroads as we face an uncertain economy moving forward. I’m excited to be able to contribute and help stimulate growth.”
“Chris has the experience and an extensive working knowledge of the issues that are pertinent to maintaining and growing our position in the marketplace and he’ll be an excellent team leader,” said Tak Teranishi, Kawasaki president.
Brull’s marketing group consists of advertising, public relations, Team Green? amateur racing and consumer and corporate events.
Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki motorcycles, ATVs, personal watercraft, utility vehicles and recreation utility vehicles through a network of more than 1,475 independent retailers, with an additional 8,000 retailers specializing in Kawasaki power products and general purpose engines. KMC and its affiliates employ nearly 3,300 people in the United States, with 400 of them located at KMC’s Irvine, California headquarters.
Kawasaki’s tagline, “Let the good times roll.™”, is recognized worldwide. The Kawasaki brand has become synonymous with powerful, stylish motorcycles for over four decades. Information about Kawasaki’s complete line of recreational products and Kawasaki affiliates can be found on the Internet at www.kawasaki.com.