Industry News

BUILDING A LEGACY: ITP RELEASES NEW BLACK WATER “EVOLUTION”

In 1989, ITP started a revolution with the introduction of the original Black Water. It was the ATV industry’s first dedicated mud tire, specifically built for the demands of the emerging utility/4WD quad market. Its performance and durability would set the class standard and help it become one of the most popular and recognizable aftermarket tire choices of all time.

ITP is now celebrating its 30th anniversary with the introduction of the all-new Black Water Evolution. Building on its history of innovation and applying the considerable tire design and production experience gained with three decades in the business, the Black Water Evolution is poised to set a new standard in the rapidly growing UTV segment.

Utilizing the most advanced tire technology, the Black Water Evolution has been developed specifically for the distinct demands of the latest side-by-side vehicles. This 8-ply-rated radial tire features a unique non-directional tread design that provides awesome traction while maintaining a smooth ride and precise, balanced handling. Its all-new “Tough Tread” rubber compound offers exceptional wear and abrasion resistance for extended tire life. Exclusive “Sidewall Armor™” protects the vulnerable shoulder area from penetration, greatly increasing reliability. Quality is assured because it’s engineered and manufactured right here in the U.S.A.

The Black Water Evolution is being introduced in eight versatile sizes for most popular UTVs: 25x9R-12, 25x11R-12, 26x9R-12, 26x11R-12, 27x9R-12, 27x11R-12, 27x9R-14 and 27x11R-14.

Since 1982, ITP has grown into the world’s #1 ATV/UTV aftermarket tire and wheel source, and continues to provide a complete line of innovative tires and wheels for virtually all ATVs and UTVs. For a copy of ITP’s full-color product catalog, call toll-free: 1-800-859-4740. For other inquiries or technical advice, contact ITP at 1990 S. Vintage Ave., Ontario, CA 91761; (909) 390-1905. Or visit ITP’s website at www.itptires.com.

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