WINTER PARK, Fla. (Aug. 18, 2016) – Bonnier Corporation, one of the
largest special-interest publishing groups in the country, has acquired
the Sand Sports Super Show, the world’s premier sand sports trade
show and consumer expo, it was announced today by Matt Hickman,
vice president of brand strategies, Bonnier Corp. The strategic
acquisition solidifies Bonnier Corp.’s leadership in the off-road,
sand sports and motorsports segments, complementing the company’s
repertoire of renowned publications and events geared toward
enthusiast audiences.
The Sand Sports Super Show is an annual trade show and consumer
expo where thousands of sand sports fans gather in Costa Mesa, Calif.,
to experience the latest products and industry innovations. Within its
community, the event is fundamental in uniting and mobilizing
enthusiasts, cultivating growth, and fostering safety awareness.
“Bonnier Corp. specializes in connecting high-value, passionate
enthusiast audiences with our partners,” Hickman said. “The addition of
the Sand Sports Super Show furthers our market-segment leadership
and unlocks unlimited potential for our customer groups: spectators,
participants, sponsors and exhibitors.”
This is the latest evolution of Bonnier Corp.’s presence within the off-
road, sand sports and motorsports realm. The company acquired Family
Events, a leading producer of motorsports-enthusiast events, in October
2014. Management of the Sand Sports Super Show will be folded into
the Family Events division.
“When Family Events was acquired by Bonnier Corp., one of our key
strategies was to seek out great events to add to our roster of shows,”
said Mike Moore, president of Bonnier Corp.’s Family Events division.
“The Sand Sports Super Show perfectly aligns with our strategic plan –
it’s a great show with terrific partners and sponsors, and we plan to build
on its success in the years to come.”
“The Sand Sports Super Show will be in good hands with a
knowledgeable steward to nurture continued growth and excitement for
the industry,” said Donald Murphy, founder, president and owner of the
Sand Sports Super Show. “Family Events has produced exceptional
motorsports entertainment for more than 30 years and continues to
thrive within Bonnier Corp., so I’m confident that this new venture will
propel the show into a future of further success.”
The 18th annual Sand Sports Super Show will be held at the OC Fair
and Event Center in Costa Mesa Sept. 16-18. Sponsors, exhibitors,
participants and key stakeholders will remain, and Murphy will work with
Family Events on the expo.
The ownership transition of the Sand Sports Super Show is effective
immediately. Terms of the deal were not disclosed.
For more information on the Sand Sports Super Show, visit
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About Bonnier Corporation
Bonnier Corp. is one of the largest special-interest publishing groups in
America, with more than 30 multichannel brands extending into all
platforms, including magazines, digital media, events and product
licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field
& Stream, Popular Photography, Yachting, Flying, Salt Water
Sportsman, Cycle World, Working Mother and Outdoor Life. Bonnier
Corp. is owned by Sweden-based Bonnier AB, a multichannel media
conglomerate operating in 15 countries. For more information, visit
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