Industry News

Best in the Desert Welcomes Lucas Oil as Official Oil Sponsor for 2011

In a joint announcement at the finish of the TransWest Ford 250 in Henderson, Nevada, Casey Folks, Director of Best in the Desert Racing Association, and Forest Lucas, owner of Lucas Oil, made the exciting news of Lucas Oil being named Official Oil of Best In The Desert for 2011.
Casey Folks commented, “We are very enthusiastic to have Lucas Oil on-board as Official Oil of our series. Their wide selection of products, coupled with a great distribution network gives them the ability to activate their sponsorship and give great media coverage to some of the most exciting racing in North America. In addition, the extremely talented Lucas Oil Studio’s production team will be covering all five Best in the Desert 2011 events for our car-truck classes, with HD broadcasts on VERSUS and additional programming on MavTV network just a week after each race. This is tremendous news not only for Best in the Desert, but for all our race teams and other sponsors.”
“Lucas Oil is recognized for their complete line of oil and additives for competition, powersports, over the road trucks, and everyday vehicles. Lucas Oil products have helped thousands of racers tackle some of the toughest, most exciting desert racing events under the Best in the Desert banner. “We are looking forward to a unique, positive partnership,” said Forest Lucas. “With Lucas becoming the Official Oil of Best In The Desert, this again proves our commitment to the off-road nation, and our continuation to push the envelope in this great racing community.”
Folks went on to comment, “Best in the Desert racing is unlike any other form of motorsports. Our deserts are truly a test of man and machine, and the fluids inside these vehicles are a crucial component.”
Best in the Desert racing offers to racers, fans and the thousands of spectators that come out to the races, the opportunity to experience one of the truly unique adventures of their lives.
Best In The Desert official sponsors: Ford Motor Company – official truck, General Tire – official tire, VP Racing Fuels – official fuel, KC HiLiTES – official light, Arctic Cat – official UTV, KTM – official motorcycle, FabTech – Official Suspension, Fall Advertising, Prerunner Maniac, McKenzies, PCI Race Radios, and Sportsman Cycle Sales.

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