– LAS VEGAS, Nevada – Today at the AIMExpo powersports trade show, American Honda revealed that it will produce a new sport side-by-side. Honda said that the model name and specifications will be announced on November 27 in conjunction with the launch of an advertising campaign called “Life is Better SxS.”
Honda is a leading manufacturer in the four-wheel powersports category, offering a hugely popular full line of off-road products. Honda officially entered the side-by-side category in 2009 with the utility-focused Big Red. Currently, Honda’s Pioneer 500, Pioneer 700 and Pioneer 1000 enjoy great success in the multipurpose side-by-side segment.
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ABOUT AMERICAN HONDA
American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the U.S. American Honda’s Motorcycle Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to powersports.honda.com.
