Industry News

American Honda Announces More 2012 Models Including Updated Big Red

2012 Honda Big Red MUV

Torrance, CA: American Honda Motor Company introduces another wave of machines for the 2012 model year, which include a wide assortment of dual-sport and off-road motorcycles, ATVs and the Big Red™ MUV. These 2012 models emphasize the far-ranging options that Honda brings to customers and this broad array of machines also underscores another exciting new season for Honda. This release of 2012 models includes: the CRF450R, CRF250R and CRF150R/RB motocross machines; the dual-sport XR650L; Honda’s popular selection of small-displacement recreational off-road bikes, the CRF100F, CRF80F, CRF70F and CRF50F; a host of ATVs including the FourTrax® Rancher® family, the FourTrax® Recon®, TRX400X and TRX90X; plus the versatile Big Red. In addition to these models, a host of new 2012 Honda Genuine Accessories are available that encompass the quality, performance and fit and finish you expect of all Honda products.

“Over the years, riding enthusiasts have come to know, appreciate and trust the wide diversity of machines that Honda offers,” said Powersports Press Manager Bill Savino. “This extensive release of 2012 models serves as a perfect example of how we strive to meet the many needs of today’s riding enthusiasts. This latest new-model release will fulfill the needs of many riders, but I’m excited to add that in addition to these models, we have even more new releases to follow later this year.”
More detailed information and images of Honda’s model line can be found on or see your local Honda powersports dealer.

Big Red: The World’s Hardest Working MUV
In 2011 Honda brought a load of upgrades to the Big Red Multipurpose Utility Vehicle (MUV), and these changes continue to elevate this hard-working machine way ahead of all other options. Credit its multiple patents and numerous automotive-based technology features for the praise Big Red has garnered for its superior handling, secure feel and comfortable ride. Yet it works harder than ever, thanks to its 675cc liquid-cooled fuel-injected engine, recently upgraded load carrying and towing capacities, revised suspension, contoured bench seat for easier entry/exit and a Roll Over Protection Structure (ROPS) that meets OSHA requirements. Availability: August 2011.

About Honda
American Honda Motor Co., Inc. is the sole distributor of Honda motorcycles, scooters, ATVs, MUVs and personal watercraft in the U.S. American Honda’s Motorcycle Division conducts the sales, marketing and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to

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